Ideation Design Group
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We are a creative, modern boutique architecture, interior design and foodservice design firm deliver Shaffer and Jennifer A. Reynolds. Carl F.
Ideation Design Group, although started in January 2004, has a lengthy history between its two partners, Carl F. Schaffer, AIA was previously President of AAD:Fitch in Scottsdale. He brings to the table 25 plus years of experience in both food and beverage design as well as retail design. His vast expertise has culminated in the airport venues. Jennifer Reynolds was Design Director at AAD:Fitch for seven years under Shaffer. Her flair for themed designs kept clients like Jose Cuervo Tequila, Fox Sports and Expedia.com evolving and award winning. Together, the design philosophy, customer service and ideology about how to run a design firm have made this team a progressive look into the architecture/interior design future. Ideation's current clients include, HMSHost, Bonfire by Todd English, Delstar, Jose Cuervo Tequila, Expedia.com, Fox Sports, Bacardi USA, Diageo and Harley Davidson.
05/15/2026
Come join our team!!! Send your resume and portfolio to [email protected]
04/14/2026
Sneak peak alert! ✨
Here’s a first look at our newest project at Dulles International Airport ✈️ Every detail has been crafted to feel elevated and inviting, capturing the distilling process while bringing the Mularkey brand to life. The design offers an immersive escape for travelers with cool, bright, natural wood tones with durable metal accents and custom details.
We can’t wait to show you more👀
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Address
4885 E. Washington Street
Phoenix, AZ
85034
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 12pm |