Defero

These marketing updates could change your strategy. 📈

▪️ Instagram's newest feature now lets creators add posts they're tagged in to their main grid, intended to boost collaboration and visibility among users.

▪️ Meta is removing manual ad placement selections, shifting brands toward automated placements and targeting.

▪️ Meta launches Meta One, a paid subscription offering verification, competitive insights, caption links, and in-app Story scheduling for businesses.

▪️ YouTube reports that 63% of respondents watch content everyone they know is watching, identifying visibility, comprehension, and participation as the three signals of mainstream culture.

Which story opened your eyes? Comment down below!

Good financial advice only works if people hear it. 💰

To help National Bank of Arizona drive traffic to its "Financial Cents" podcast, we promoted monthly episodes across Meta and Google, then used audience insights to drive traffic to its financial education resources.

View the full case study by clicking the link here: https://www.deferousa.com/case-study/national-bank-of-arizona/

We're celebrating two years of Kristin today! 🤗

Hatch has been cooking up results for the media team since joining us in 2024, keeping budgets on track and wowing everyone with her baking skills!

Congrats, Kristin! We couldn't be prouder of all your hard work. 🥳

September '06 was a month to remember! 😮‍💨

From the release of iconic media to the expansion of the year's top platforms, September 2006 changed the Internet forever.

How many of these moments do you remember?

These brands have been swinging into action! 🕸️

From anti-AI messaging to creative brand partnerships, these campaigns caught our attention.

Open to read how different brands are showing up and meeting the moment this month.

Marketing lingo is like a whole different language.

If you've never worked at Defero or another agency, these terms may be unfamiliar. Open to see translations for each of our most common buzzwords! 🗣️

A paid media makeover with sexy results. ⭐

To help SexyHair drive more Amazon sales, we revamped their funnel, targeting new, relevant audiences and scaling investment at each stage of the customer journey to maximize performance.

View the full case study here: https://www.deferousa.com/case-study/sexyhair/

From reality TV to the beautiful game, these brands are getting their hands on this summer's hottest cultural moments. 🔥

Swipe to read how major brands are turning their products into natural extensions of pop culture this summer.

Two decades' worth of getting results, building partnerships, and winning.

From paid media to web development to creative, we've done it all for clients both big and small. To celebrate our 20th anniversary, we're showcasing some of our favorite campaigns from over the years (and they may have won an award...or two 😉).

See why brands have trusted us with their marketing for 20 years and counting! ➡️

Let’s congratulate our Q2 Most Def recipient, Ali! 🥳

Since joining Defero, Ali has grown rapidly with her impressive ability to retain new skills. Aside from being the life of the office, her work product speaks for itself, as she’s quickly become an integral part of the Client Services team and Defero as a whole.

Cheers to you, Ali! 🍻 Thank you for all your hard work!