CivicScience

In our 3 Things to Know this week, we cover:
1. How more news consumers prefer to follow individual journalists than the organizations they work for
2. What drives Americans to actually visit a doctor when they're sick
3. Who is buying private label products at the grocery store.

Check out the full breakdown here: https://hubs.la/Q04zc6jw0

In his latest What We're Seeing, Founder and CEO John Dick reflects on the all-hands week CivicScience just had in Pittsburgh, and how AI may change what work days look like.

He also dives into where Americans plan to spend their money this holiday season, pre-event numbers for the upcoming Amazon.com Prime Big Deal Days, the continued rise of TikTok shop, what you need to know about the 2026 fall sports fan, and the differing psychographic characteristics of brand loyalists.

Read the full thing here: https://hubs.la/Q04z4Ssc0

Want to keep up with WWS? Get John's weekly take on the latest consumer trends in your inbox every Saturday morning by subscribing here: https://hubs.la/Q04z4Stb0

On Monday we asked Americans "To what extent do you support or oppose the Trump administration's use of taxpayer dollars to pay for television ads promoting the president?"

Nearly 8 in 10 U.S. adults (79%) say they "strongly oppose" the use of taxpayer dollars to fund television ads promoting President Trump, while 9% "strongly support" it.

America weighs in on topical polls like this every day. Subscribe to The CivicScience Poll of the Day now to join the conversation: https://hubs.la/Q0483vYn0

Today's Poll of the Day roundup ⬇️

1) To what extent do you support or oppose the Trump administration's use of taxpayer dollars to pay for television ads promoting the president? Vote here: https://hubs.la/Q04ytX010

2) How do you think the Browns will fare against the Steelers this Thursday? Vote here: https://hubs.la/Q04ytWZC0

3) How likely is it that you will see the upcoming Avengers: Doomsday in theaters? Vote here: https://hubs.la/Q04ytWW10

In his 9/26 What We're Seeing, Founder and CEO John Dick writes about finally visiting the famous restaurant The French Laundry in California: "Dining there had been on my bucket list since I first read Keller’s The French Laundry Cookbook in the early aughts. It still sits on the shelf in our kitchen, though I’ve never developed the skill (or the pantry) to cook a single thing in it."

He also dives into the latest reading of the Economic Sentiment index, rising prices in grocery stores, whether time or money is more valuable to Americans, advertising to those 55+, and footwear loyalists. Read the full thing here: https://hubs.la/Q04ym5f_0

Want to keep up with WWS? Get John's weekly take on consumer intent and what it means for the week ahead in your inbox every Saturday morning by subscribing here: https://hubs.la/Q04ym5df0

09/26/2026: It was everything I hoped it would be I finally made my pilgrimage to The French Laundry on Wednesday. It was everything I hoped it would be. More, even.  I’m sure it’s old news to many of you. But for those not steeped in foodie lore, The French Laundry was long regarded as the best restaurant in America and remains in the discuss...

Our team, led by Founder and CEO John Dick, Chief Revenue Officer Alex DeSanctis, and VP of Central Sales Jay Hultgren, had a fantastic week at Silverado Resort in Napa supporting the UnitedHealthcare Children's Foundation, Inc. (UHCCF)!

A huge thank you to Tyler Martin and the teams at UnitedHealthcare and UnitedHealth Group for having us. We were grateful for the opportunity to connect with clients, partners, and friends while supporting an organization doing important work to help families access critical care for their children.

A beautiful setting, wonderful company, and, most importantly, a cause that reminds us of the impact we can make when we come together.

We are incredibly grateful to have been a small part of such a meaningful week.

For nearly a decade it was believed that consumer loyalty to brands was dead. But, new research from CivicScience found that it's very much back, and surprising everyone it's Gen Z who is leading the charge.

Loyalty isn't a zero sum game anymore. Where people were once loyal to one brand in each category we now see that they may be loyal to a handful of brands across a couple of different categories. Sure, maybe you wear your HOKA's to work out and run errands, but you need your Nike's for a night out with friends.

Brand loyalty is changing, and brands/marketers now have the change to capture consumers early, let them establish an emotional connection to the brand, and they'll get them for life.

Want to learn more? You can access the full white paper here: https://hubs.la/Q04y6Rg00

"These viewers are already in the habit of consuming content while the game is on, treating sports as a dual focus. Content creators should lean into the opportunities that this multi-screen environment provides, especially given this group’s hunger for subscription content." -Gretchen Tibbits, President and Chief Operating Officer, CivicScience

In a new feature for AdExchanger, Gretchen examines the fall sports landscape this year and how marketers can capitalize by taking a wider view beyond the football audience.

See Gretchen's full article here:

There’s More To The Fall Sports Audience Than Football Fandom Two-thirds of U.S. adults plan to watch fall sports this year. New CivicScience data reveals a distracted, subscribed audience primed to buy.