The Point Group

We’re thrilled to welcome Jim Terry as EVP, Director of Client Experience!

Jim brings deep expertise in B2B communications and strategic consulting to Point. In his role, he will work closely with clients to align communications with business goals, elevate the consumer experience, uncover customer pain points and turn insights into stronger brand experiences.
He will also play an essential role in supporting Point Studios by helping clients deliver more relevant content to the right audiences.

Outside the office, Jim is a live music fan, beach enthusiast, true-crime podcast listener, and proud dad to both a Longhorn and a Sooner.

AI is changing how public relations professionals work, helping teams brainstorm faster, draft more efficiently and streamline the creative process.
But PR has never been about how quickly you can perform tasks. It’s about relationships, trust and stories that connect with real people.
Our latest blog explores how communicators can use AI as a tool while keeping authenticity and the human touch at the center of their work.

Read the full blog at the link below.
https://thepointgroup.com/ai-in-public-relations/

Allow us to reintroduce ourselves. 📽️ 🎞️

Point Studios is the all-new production and content arm of The Point Group. Built for speed, flexibility, and high-end ex*****on, as the fast-media world around us continues to evolve and pressure for more and more content continues to bear down, Point Studios steps in to provide professional, award-winning video production, photography, podcasting, audio production, live streaming, post-production, and creative development services for brands across Dallas-Fort Worth, Texas, and nationwide.

"Companies need access to high-level production without having to engage a full agency model, and Point Studios delivers that. It's built for speed, flexibility, and competitive pricing." - President, J Frederick

The launch formalizes what has already become a growing demand among brands and internal marketing teams: agile production support without the complexity or overhead of a traditional agency engagement.

Point Studios is now accepting new clients for video production, branded content, podcasting, and creative production services. Swing by the Studios for a tour and to hang out and have a drink in the hidden lounge!

Learn more at the link below.
https://thepointgroup.com/point-studios-launches-in-plano/

A strong story starts with the people behind it.
Behind the scenes with CC Young, capturing the moments that make their community so special.

Meet Heather Julian! 👋

We’re excited to welcome our new Chief Marketing Officer to the team. Heather brings a strong track record of driving growth, building standout brands, and leading high-performing teams across financial services, fintech, and senior living. She’s ready to help accelerate our momentum and deliver bold, results-driven work for our clients.
Outside of work, Heather is all about big experiences—live music, Dallas Stars hockey, and unforgettable adventures around the world

Behind the scenes with Appliance Innovation 🎬
No guesswork. Just clear vision, tight ex*****on, and details that make the difference.