The Point Group
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As a full-service, integrated marketing communications firm, Point creates compelling connections between brands and their audiences. Our approach is unique.
With headquarters in North Texas, we serve a range of clients – from start-ups to FORTUNE 500 companies. We represent a vast array of industries including healthcare, energy, technology, real estate and financial. But more importantly, we represent their audiences. Our results are exceptional. And we’ve been that way since 1995. Capabilities include:
Strategic marketing
Branding and advertising
Creative design and messaging
Digital marketing
Social media and reputation management
Media planning and buying
Public relations
Lights, camera, batter up. 🎥⚾
NBC 5 Texas Today got the full BatBox experience, from a taste of the new food and drink menu to putting the simulators to the test.
The kind of shoot that makes our job pretty easy to love.
Fill tables. Fill rooms. Keep them coming back.
Hospitality moves fast. Guest expectations change. Culture changes even faster. Your marketing has to know when to move with it.
Point has spent decades building demand for hospitality brands and learning the business from the operator’s side.
We know what gets people in the door and what gives them a reason to return.
09/11/2026
Twenty-five years after September 11, we honor the lives and legacies we lost and the courage of those who stepped forward when they were needed most.
Today and always, we remember.
08/31/2026
Five years at Granite Park calls for a little something sweet. 🍦
Point has called Granite Park home for five of our 30 years building brands through marketing, advertising, and PR support.
Cheers to five years at Granite Park!
08/27/2026
More growth. More momentum. More reasons to celebrate our people.
Raul and Brooke have each made their mark at Point through the work they do, the way they show up, and the impact they have on our team and clients.
We’re proud to celebrate their well-earned promotions and everything still ahead. Congratulations, Raul and Brooke!
08/19/2026
Summer at Point called for a celebration! ☀️🎉
We took a break from the work to celebrate the people behind it, from summer birthdays and work anniversaries to some incredible client wins our team has worked hard to make happen.
A little fun, a little friendly competition, and a lot worth celebrating. Cheers to our team and a summer well spent! 🥂
Whether you’re marketing a city or managing a client, nobody likes being left on read. 😬
Economic development is a relationship business. And just like agency life, when someone needs something, you find a way to make it happen. Because being responsive isn’t just good customer service. It’s part of building the trust that keeps people coming back.
Eileen Gonzales of the Allen Economic Development Corporation gets into that and a whole lot more on the latest episode of What’s the Point?
Episode 12 is on YouTube now! 🎙️
https://youtu.be/4mGUs_MADSo?si=La9TdPyzQERvEP0V
07/30/2026
Happy National Intern Day!
This summer, we had the pleasure of welcoming Ava Sherry, Kennedy Bryant, and Christian de Moor to Point through our Summer Internship Program.
We believe internships should give students the opportunity to learn by doing. Throughout the summer, they joined client meetings, collaborated with our team, and gained hands-on experience across social media, campaign planning, video production, research, reporting, and more.
Thank you, Ava, Kennedy, and Christian, for your hard work, curiosity, and positive attitudes. We loved having you on the Point team this summer and wish you all the best as you head back to Ole Miss, Oklahoma State, and SMU!
07/08/2026
A behind-the-scenes look with Point.
From planning and production to creative ex*****on, our team is proud to help bring meaningful stories to life across industries.
Every project is an opportunity to help our clients connect, communicate, and make an impact.
For 250 years, America’s story has been shaped by courage, service and sacrifice.
Today, we honor those who have protected our freedoms and celebrate the values that continue to bring us together. Wishing everyone a safe and happy Fourth of July from The Point Group. ❤️🤍💙
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Address
5601 Granite Parkway Suite 500
Plano, TX
75024
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |