Selbert Perkins Design

Union Station, Los Angeles, has been the epitome of Southern California glamour since its inception. What has become known as the “Last of the Great Train Stations” and dubbed “Los Angeles’ Living Room”, has been uniting families, friends and the community—providing a major gateway to the City of Los Angeles for over eight decades.

https://selbertperkins.com/transforming-historic-los-angeles-union-station-into-digital/

Transforming Historic Los Angeles Union Station into Digital Union Station, Los Angeles, has been the epitome of Southern California glamour since its inception. What has become known as the “Last of the Great Train Stations” and dubbed “Los Angeles’ Living Room”, it has been uniting families, friends and the community—providing a major gateway to...

Landmarks serve a wide range of purposes, evolving from their original intent to modern roles in society, economy, and culture. As small as a street sign—as large as monument, these original Placemaking elements both serve the community as well as drive economic growth.

https://selbertperkins.com/the-hidden-power-of-landmarks/

It is with deep sadness that we share the passing of our co-founder, visionary designer, and cherished friend, Clifford L. Selbert. Cliff passed away peacefully on March 19, 2026, at the age of 72, after a long and courageous battle with cancer.

Cliff was the foundation and heart of Selbert Perkins Design. For more than four decades, he helped define the field of environmental graphic design and placemaking—uniting graphic design, architecture, landscape, branding, and storytelling to create memorable and meaningful places around the world.

Guided by the belief that “Every place has a story. Every story has a place,” Cliff was deeply committed to the public realm and to the communities it serves. His vision can be seen in iconic projects such as the LAX Gateway, Universal Studios, the World of Coca-Cola, and Canal City in Hakata, Japan, as well as in countless environments that quietly shape daily life.

Beyond his remarkable body of work, Cliff built a culture of collaboration, mentorship, and generosity at SPD. He empowered generations of designers to think boldly, lead with integrity, and design with empathy.

Our thoughts and hearts are with his wife and creative partner, Robin Perkins, and their daughter, Galen Selbert-Perkins, along with his extended family and the many friends and colleagues whose lives he touched.

Cliff’s legacy lives on in the landmarks he helped shape, the discipline he helped define, and the community he built. We will miss him deeply and honor his spirit in the work we carry forward every day.

Full tribute page at the link below.
https://selbertperkins.com/clifford-selbert/

Selbert Perkins Design is pleased to announce the promotion of Karen Kosoff from Accounting Manager to Principal of Accounting. Karen consistently approaches her work with integrity, empathy, and a genuine desire to help others succeed. She has a remarkable ability to teach and mentor by guiding staff and project managers alike on budgeting, financial best practices, and the effective use of our software systems. Her patience, clarity, and willingness to support others have elevated the entire accounting department.

“Karen has earned the respect of her peers, the trust of leadership, and the gratitude of everyone who works with her. She is an outstanding asset to our organization, and her promotion to Principal of Accounting is a major win for our entire team. I’ve had the privilege of working closely with Karen for several years, and she is truly one of the most reliable and capable professionals I have ever worked with.” – Michael Pagliarulo, CFO, Partner

Beyond her accounting expertise, Karen plays a critical role in winning new business. She collaborates with our marketing and project management teams to develop proposals and fee estimates, contributing directly to our growth and client success. She balances her financial knowledge with strong communication skills, and her professionalism shines through in every interaction. Please join us in congratulating Karen on her well-deserved promotion.