Leavened
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Cookie-less marketing optimization tools built by marketers that know analytics and data scientists.
09/23/2026
What if you could offer advanced marketing measurement under your own brand without building the entire solution from scratch?
’s white-label solution gives agencies, platforms, and consultancies the flexibility to own the measurement experience while leveraging sophisticated , forecasting, optimization, and analytics capabilities.
Learn how organizations can take ownership of measurement without taking on the overhead: https://www.leavened.com/resources/white-label-no-compromise-how-leavened-enables-organizations-to-own-measurement/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=white-label-no-compromise-article
Just because two things happen together doesn't mean one caused the other.
Watch as Will Parker explains the difference between correlation and causation—and why it matters when measuring marketing performance.
09/15/2026
Meet Matt O'Connor, ’s Lead Developer!
With more than 15 years of experience in software development and data analytics, Matt leads Leavened’s development team and oversees the products they build, from solving complex scaling challenges to bringing major, multi-million-dollar projects to market.
Before joining Leavened, Matt held developer and leadership roles at Marin Software, ShiftWise, and . Throughout his career, he has built systems designed to handle big data, modernized legacy processes, and automated business tasks to reduce overhead and improve efficiency. Matt holds a Bachelor’s degree in Computer Science from Western Oregon University.
Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=matt-oconnor-meet-the-team-page
What does great marketing measurement look like in 2026?
Will Parker shares his perspective on how measurement is evolving and what marketers should prioritize moving forward.
09/09/2026
Every marketing channel plays a different role, but how do you know where your next dollar will have the greatest impact?
In this article, we explore how ( ) helps brands move beyond siloed channel metrics to make smarter cross-channel budget decisions, understand true performance, and optimize investments with greater confidence.
Read the full article: https://www.leavened.com/resources/using-marketing-mix-modeling-to-drive-smarter-cross-channel-budget-decisions/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=using-MMM-to-drive-smarter-cross-channel-budget-decisions-article
09/03/2026
Meet , Leavened’s Chief Technology Officer!
Rian leads technology initiatives behind Leavened’s Iterative Hypothesis Testing Engine (LIHTE), bringing more than two decades of experience spanning technology strategy, infrastructure architecture, process, and hands-on development.
Before joining Leavened, Rian held technology leadership roles at companies including Vadio, Pearl Travel Tech, Amazon.com, and Zappos.com. His diverse experience helps drive the technology powering Leavened’s approach to modern marketing measurement and analytics.
Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=rian-schmidt-meet-the-team-page
Sometimes the biggest obstacle to growth isn't your marketing—it's how you're measuring it.
Watch as Will Parker explains how the wrong measurement approach can hold brands back.
08/27/2026
Think marketing measurement is only for data scientists?
Think again. lets non-technical teams manage and run marketing models themselves.
See how here: https://www.leavened.com/faq/can-non-technical-people-manage-the-platform/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=can-non-technical-people-manage-the-platform-page
Attribution is valuable, but it's often misunderstood. Will Parker breaks down some of the biggest misconceptions marketers have about attribution and where its limitations begin.
08/21/2026
Meet , Leavened’s Director of Client Strategy!
With more than 20 years of experience across marketing operations, media planning and buying, campaign measurement, analytics, and optimization, Carey brings a deep understanding of media to help translate complex analytics into clear, strategic recommendations that drive results.
Throughout her career, Carey has partnered with brands including Tempur Sealy, ThredUp, Ge**er Life, Credit Sesame, and AliveCor to establish measurement KPIs, align data, identify optimization opportunities, and turn insights into action. Based in Warwick, Rhode Island, Carey holds a bachelor’s degree in Business Administration – Marketing from the University of Rhode Island.
Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=carey-white-meet-the-team-page
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