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HUMBRA Firefly: Versatile Hitch-Mounted Canopy System: 120 sq ft of rotating shelter in 90 secs.
First day of fall. Could’ve fooled us.
From the trail to the river, on off your vehicle. You decide.
Currently sold out. Reserve your Firefly now for our next inventory arriving mid-November. 🤝
SOLD OUT. RESERVE YOUR FIREFLY NOW. 📣
Five years in, and this has officially been our strongest season yet.
Demand for the Firefly exceeded our expectations, and we sold through our entire 2026 inventory this summer. We’re incredibly grateful to everyone who supported us, shared our product, and trusted us along the way.
Our next production run is expected to arrive in mid-November, just in time for the holidays.
If you’ve been considering a Firefly, we recommend reserving yours to receive priority access to the incoming inventory.
We’ll also be introducing our new camouflage designs in the coming weeks. We’re excited to show you what’s next.
08/04/2026
We’ve been working on something quietly behind the scenes, and today we’re finally ready to share it.
We developed three original camouflage concepts for Firefly, and now we’d like to put the decision in your hands.
We did our best to keep these renderings true to scale, but swipe to the last image to see the real canopy size on a 2024 Tacoma Crew Cab.
We’re planning to move two of these designs into limited production, and your feedback will help determine which ones make the cut.
Have a favorite? Cast your vote below. Your feedback will help decide which two move into production. 🤝
HUMBRA’s first-ever Firefly giveaway has officially come to a close… and the winner is… 🏆
Thank you to everyone who entered and for all the support over the past five years. Seeing this community continue to grow has been incredible, and we truly appreciate every one of you.
Tomorrow, we’ll be sharing something we’ve been working on behind the scenes, and we’d love your feedback.
Stay tuned.
50K Follower Giveaway 📣
Five years ago, Firefly existed only as an idea.
Since then, we’ve gone from dozens of prototypes to production, thousands of hours of development, incredible customers, and now a community of more than 50,000 people.
We wouldn’t be here without your support, and we can’t thank you enough.
We’re just kicking the tires, and have some exciting things in the works that we’ll be sharing soon.
To celebrate, we’re hosting our first-ever giveaway. One winner will receive a complete Firefly system, including:
Firefly + Tent Side-walls + Ground Kit
How to Enter:
1. Follow HUMBRA
2. Like this post
3. Comment and tag a friend
Bonus Entry: Share this post to your Story and tag HUMBRA
Rules:
• Open to U.S. residents
• Winner selected at random
• No purchase necessary
• This giveaway is not sponsored or endorsed by Instagram
Deadline: Entries close Sunday at 11:59 PM PST. The winner will be announced Monday, August 3
*Two of the three trucks featured in this video belong to real Firefly customers.
Thank you all for being part of the journey. Good luck!!
06/26/2026
Sloped terrain on the side of a mountain? We’ll take it.
Hope your first summer weekend looks something like this. ☀️
05/21/2026
Not all hitch systems are created equal.
All aluminum construction. CNC machined. Laser welded. Lightweight, compact, and purpose built from the ground up.
05/06/2026
From your truck or SUV ——> straight into the sand. 🏖️
Firefly ground hardware is officially back in stock. More setups. More places. More possibilities..
04/10/2026
A little shade for one of the hardest workers on site.
We’d like to thank all our first responders for their dedication to the communities they serve, and we’re honored to help out any way we can.
Wishing you all a well earned weekend 🫡
03/23/2026
Overprepared? Maybe. Undercovered? Never.
Some days come fully loaded, and your shade should too. Built in. Ready in seconds. There when you need it, gone when you don’t.
Click here to claim your Sponsored Listing.
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3903 S Kelly Avenue
Portland, OR
97239