Morones Analytics
Valuation, Forensic Accounting and Damage Analysis We testify in support of our opinions and we strive to reach logical and well
supported conclusions.
We are Portland, Oregon based business appraisers, forensic accountants
and damage experts, that conduct business valuations and financial
analysis for litigation. Our professionals hold specialized credentials through the American Society
of Appraisers, the American Institute of Certified Public Accountants and membership in the Association of Certified Fraud Examiners.
09/11/2026
Beautiful day for our annual community service event! This year, we partnered with the Portland Fruit Tree Project at the Gabriel Park orchard π Our team helped clean up the grounds and harvest fruit for a c***r press. It was a wonderful opportunity to give back while enjoying time together outside the office.
π³ The Portland Fruit Tree Project is a nonprofit that cares for and harvests from the trees that feed and shade our neighborhoods. They steward 10 community orchards across Portland that provide beauty and fresh fruit for the community. Their team works year-round to prune, mulch, manage pests, monitor tree health, and harvest fruit to keep these orchards thriving.
Looking for a fun, hands-on volunteer activity for your group? Learn how to get involved π https://portlandfruit.org/orchards/
30,000 emails with just a 2-week deadline to find the key evidence? Serena Morones, CPA, ASA, ABV, CFE shares how our team used custom AI-assisted tools to quickly analyze a massive document production and identify the smoking-gun documents in a recent case.
π― We delivered key insights in about a week to a client who was amazed at how quickly we were able to find the documents that mattered most.
Experiences like this convinced Serena that AI is changing the future of litigation support.
See more from Serena on how AI gives our team an edge in complex cases here π https://moronesanalytics.com/in-the-hot-seat-with-our-testifying-experts-serena-morones-on-ai/
09/08/2026
Join Serena Morones, CPA, ASA, ABV, CFE on October 1 for a Business Valuation Resources, LLC AI series webinar co-presented with Joshua Shilts.
Serena and Josh will show where AI produces measurable improvement in expert work, where it fails, and how courts and professional standards are responding, including recent federal decisions and a newly proposed Federal Rule of Evidence addressing machine-generated evidence.
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Drawing on real engagements and the AICPA's responsible-use guidelines, they present a practical framework for using AI in a defensible, transparent manner.
π§ Attendees should join because opposing experts and counsel are already using these tools. And experts who cannot explain their own AI use, or explain why they did not use it, will face harder questions in deposition and at trial.
Learn more and register here πhttps://sub.bvresources.com/TrainingEvent.asp?WebinarID=2034
Everyone is talking about AI, but how is our firm actually using it? We get this question from attorneys more and more. Serena Morones, CPA, ASA, ABV, CFE explains how our custom AI tools are a game changer.
One of the biggest challenges? Understanding large volumes of produced documents quickly and efficiently.
We've focused on building tools that help us identify key information faster, gain insights from large document productions, and spend more time on the expert analysis that matters most.
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The result is a more efficient review process, quicker insight, and a deeper understanding of the evidence.
Technology doesn't replace expert judgment. It helps us get to the critical issues faster so we can focus our time where it adds the most value.
See more from Serena on AI here π https://moronesanalytics.com/in-the-hot-seat-with-our-testifying-experts-serena-morones-on-ai/
Attorneys know that a strong expert witness does more than deliver a technically sound report. Even the most thorough financial work may fall short if a judge or jury can't follow it.
Kori Bogard shares that effective expert witnesses must communicate their conclusions clearly and credibly to audiences with little or no accounting background.
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The ability to translate complex financial issues into understandable testimony can make all the difference.
π₯ Watch Koriβs video below and see more from Kori here: https://moronesanalytics.com/in-the-hot-seat-with-our-testifying-experts-kori-bogard/
07/29/2026
Meet Rudra Vignesh Venugopalan, our Analytics & Automation Associate. Originally from Trichy, India, Rudra's journey took him to grad school in Texas before ultimately landing in the Pacific Northwest.
π He helps our senior experts transform complex financial data into actionable insights. By combining his expertise in financial analysis, software development, and automation, Rudra analyzes large datasets, uncovers key evidence, and develops AI-powered tools that streamline the review of extensive litigation documents.
An interest in personal finance revealed a natural affinity for numbers. That led him to pursue a master's degree in fintech and ultimately a career at the intersection of data analytics, AI, and forensic accounting.
πOutside the office, you'll likely find Rudra on the cricket field, where he currently plays for a second-division team in Portland, or planning his next road trip adventure.
We're grateful for the innovation, curiosity, and problem-solving mindset he brings to our team every dayπ‘
Meet Rudra πhttps://moronesanalytics.com/meet-our-team-rudra-vignesh-venugopalan/
06/30/2026
Thank you to our clients for offering feedback to Chambers and Partners about their experience in working with us. For the fourth year, Morones Analytics has earned national recognition in the Forensic Accountants Rankings. Congrats team! π
Chambers also recognized our founder, Serena Morones, CPA, ASA, ABV, CFE, as a ranked individual in the Litigation Support Guide.
Learn more π https://moronesanalytics.com/morones-analytics-ranked-as-leading-forensic-accounting-firm-in-2026-chambers-partners-litigation-support-guide/
06/17/2026
Congratulations to Kevin Marold, CPA, CFE, CFF, ABV for earning his Collaborative Divorce Financial Specialist certification. This allows him to serve as a neutral professional who helps divorcing couples navigate complex financial decisions outside of court.
Kevin's guidance is especially valuable in multifaceted financial situations and in high-net-worth cases that include business ownership or complex property division.
π¬ "Most of my career has been spent on the litigation side of financial disputes β almost always hired by one party against another. The collaborative process asks something different. It invites the same careful analysis into a room where two people are trying to find their way to a settlement together, with clarity instead of combat. It asks for care as much as it asks for analysis, and I'm glad to be doing it alongside the West Michigan collaborative community." - Kevin Marold
Kevin is now a member of the Collaborative Divorce Professionals of West Michigan (CDP) and the Collaborative Practice Institute of Michigan (CPIM).
Learn more π https://moronesanalytics.com/kevin-marold-earns-certification-as-a-collaborative-divorce-financial-specialist/
06/03/2026
Embezzlement is more common than many business owners realize. When suspicion falls on a trusted employee, emotions can run high. But how you respond in those first moments can make or break your case.
Lauren de la Rosa, CPA, CFE covers the 4 critical steps to take if you suspect embezzlement:
1οΈβ£ Stay Calm and Get the Facts Straight
2οΈβ£ Preserve and Document Everything
3οΈβ£ Consult Legal Counsel Before Taking Action
4οΈβ£ Engage a Forensic Accountant
Learn more π https://moronesanalytics.com/answering-common-questions-from-clients-has-my-employee-embezzled-money-4-key-steps-to-take/
The Association of Certified Fraud Examiners Association of Certified Fraud Examiners (ACFE) estimates that organizations lose 5% of revenue to fraud each year.
π‘ Bottom line:
When facing potential fraud, resist the urge to react emotionally. Move methodically, protect the evidence, and bring in the right professionals early.
We follow the money to determine what actually happened, providing the insight needed to help organizations get to the truth.
Answering Common Questions from Clients: Has my employee embezzled money? 4 key steps to take - Morones Analytics When you suspect employee embezzlement, we suggest the following four steps based on our professional experience and training in fraud investigation.
With the recent Artemis II space mission, we had to share our own Abe Smith's analogy comparing the use of AI in our investigative work to the precision required to fly and land a space shuttle safely π
AI is being used everywhere, including in forensic accounting. But having access to it isnβt the advantage. Knowing how to use it accurately, responsibly, and defensibly is.
Weβve invested heavily in our own technology and analytics and are better equipped to transform complex financial data into meaningful conclusions.
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What does this mean for the attorneys we serve? Youβll get clear and accurate insights that will bring your litigation strategy into focus, faster.
Our proprietary technology accelerates the work.
Our specialized experts ensure it stands up to scrutiny.
Learn more about our Advanced Data Analytics & AI practice
π https://moronesanalytics.com/data-analytics/
Abe Smith, CFE, Former Special Agent
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