Studio Butch

Where travel meets sport. ✈️ ⚽️

For Matchday Club, our creative approach brought Atmos Rewards’ world and the global game together in unexpected ways.

The Cloud Deck—a VIP mezzanine exclusively for Titanium members—sat inside a floating cloud made from soccer balls. Below, hand-painted balls mapped Alaska Airlines’ global flight routes beneath the big screen, turning familiar objects of the game into a celebration of connection and discovery.

A little sky. A little stadium. One shared world.

Atmos Rewards Alaska Airlines
📸 Josh Partee CB Photography

We took the Pride celebration of the Away collab with Willie Norris to West Hollywood - with an airbrush artist tagging bags, a baggage unlock giveaway, a conveyor retail shop, and peek hole bags playing content.

The baggage you need, the baggage you don’t, the luggage for both. 


Celebrating Pride with the Away X Willie Norris collab in Brooklyn - with peek hole bags playing content, drag performances, and empanadas (why not).

Glow & Go. Literally.

Inside the tunnels, guests moved through Fenty Beauty’s 3-step glow routine in motion - a fully immersive experience designed to keep up with you.

No standing still. No skipping steps. Just glow.

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Definitely not fitting in the overhead bin.

For Away x Fenty Glow & Go, we took over Domino Park with a 22’ lavender haze inflatable suitcase (yes, really), two 30’ immersive tunnels, and moving walkways designed to carry you through the experience.

Part spectacle. Part journey. All built to stop you in your tracks.

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One category?

We’d never be such a limited host.

This is Sweet Spots.
No. 3 — We Breathe Hospitality.

In the welcome.
The details. The downtime.
In the moments that invite you to stay a little longer.

We look beyond the category—pulling inspiration from across industries to create something unexpected. Because the best ideas don’t come from hospitality alone.

Part experience, part concierge—always designed to make you feel at home.

Specialize in one industry?
Nah.

We’d rather understand them all.

This is Sweet Spots.
No. 2 - We Speak Sport.

In the rhythm.
The roar. The ritual.
In the moments before the whistle.

We look beyond the category - pulling inspiration from across industries to create something unexpected. Because the best ideas don’t come from sport alone.

Built for energy. Designed to unite.

People always ask about our niche.

But we’ve never believed in just one.
We collect industries like Infinity Stones.

This is Sweet Spots.
No. 1 - We Live Travel.

In the in-between moments.
In the waiting. The getting there.
In the window seat.

We look beyond the category - pulling inspiration from across industries to create something unexpected. Because the best ideas don’t come from travel alone.

Built for movement. Designed to linger.