Ginew
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The first Native-owned denim collection. Ginew is Native Americana: Heirloom-Quality Garments & Goods Simply put, LIVE WELL.
Ginew makes hand-built heirloom goods using old-time methods with a focus on American made materials. Our apparel is heavily influenced by American workwear, motorcycle culture, our tribal customs, and is designed to last a life's journey. "Minobimaadiziiwin" - "Yohahi-yo sathahita?n" are philosophies in our tribes which embodies the concept to live in a good way. We choose to live intentionally with the adventurous spirit of our relatives and invite you to join the adventure.
09/23/2026
The Milton Rider Coat Pre-order opens today. Custom everything featuring wool blanket lining - 20.8oz mid-weight & 32oz heavy-weight options from Pendleton Woolen Mills • LIMITED PRODUCTION and each garment is numbered. WEAR WITH SPIRT, friends
09/13/2026
BILL BARN COAT made with Pendleton Woolen Mills Wyeth Trail Pattern. An icon of Oregon and the Mountain West. Custom everything, made to order 😎
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Wear With Sprit, friends
09/10/2026
Built to wear in, not wear out. THE BILL BARN COAT featuring Pendleton Woolen Mills Wyeth Trail 32 Oz. wool blanket lining. Limited production - each unit is numbered. Get ready to wear this coat for decades and pass it on with your stories and fades 💙💙💙
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Made TO ORDER by ApparelWerks
08/24/2026
✨CUSTOM EVERYTHING✨
14 Oz natural indigo denim Nihon Menpu Japan
32 Oz Facing East wool blanket fabric designed by Dyani White Hawk Polk woven by Pendleton Woolen Mills
GINEW hardware by YKK-USA
Satin quilted lining w/ contrast stitching (LA-USA)
Ginew is story born and rooted in the lore and legend of our family stories. These coats are built to last for GENERATIONS…built to endure, just like how things used to be made to truly last.
These are being made TO ORDER by ApparelWerks in Portland, OR - this is 1 of 10 working its way through the line. Making to order allows us to maximize intention and detail while minimizing waste. Great for purpose - people - and the planet.
Orders are OPEN 😎😎✨✨
08/14/2026
LAUNCH NOON PST TODAY
Every GINEW story starts somewhere real. This one starts with my great-grandfather, Chi-ininii, “Big Man” in Ojibwe, and known as Bill to non-Ojibwe speakers.
✨CUSTOM EVERYTHING✨
Japanese selvedge denim. Brass hardware. A wool lining called Facing East, woven by Pendleton®, design by artist Dyani White Hawk. Made to order, one at a time, by Apparel Werks in Portland.
Only 10 exist. Once they’re gone, they’re gone.
Made to order. Ships in 2-3 weeks.
07/04/2026
Up in the woods…slowing down the time.
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Are you ready?
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05/22/2026
SPRING CLEARANCE NOW LIVE
Always limited quantities and made of rare and premium materials. Limited sizes available - get yours while they last. WEAR WITH SPIRIT friends 😎
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Portland, OR
97086-97299