Watermelon Web Works, LLC

Zapier vs. a Custom API for WordPress CRM Integrations: When You’ve Outgrown No-Code Automation

A prospect fills out a form on your WordPress site. They see the cheerful little “Thank you!” message....

Zapier vs. a Custom API for WordPress CRM Integrations: When You’ve Outgrown No-Code Automation A prospect fills out a form on your WordPress site. They see the cheerful little “Thank you!” message. Marketing records a conversion. Everyone goes home believing that a lead now exists in Salesf…

Core Web Vitals Failed: When Speed Plugins Make High TTFB Worse

A client sent me a PageSpeed Insights report recently. Their WordPress site was failing its Core Web Vitals assessment, Google was complaining about server response time, and the score had become a bit of an obsession....

Core Web Vitals Failed: When Speed Plugins Make High TTFB Worse A client sent me a PageSpeed Insights report recently. Their WordPress site was failing its Core Web Vitals assessment, Google was complaining about server response time, and the score had become …

Unexpected Legal Risk for Website Owners: C**A Demand Letters Are Targeting WordPress and Other Business Websites You are running a business website, keeping it maintained, optimized, and secure. Then, seemingly out of nowhere, a demand letter from a law firm arrives accusing your company of violating the Cal…

Unexpected Legal Risk for Website Owners: C**A Demand Letters Are Targeting WordPress and Other Business Websites

You are running a business website, keeping it maintained, optimized, and secure. Then, seemingly out of nowhere, a demand letter from a law firm arrives accusing your company of violating the California Invasion of Privacy Act, or C**A....

Unexpected Legal Risk for Website Owners: C**A Demand Letters Are Targeting WordPress and Other Business Websites You are running a business website, keeping it maintained, optimized, and secure. Then, seemingly out of nowhere, a demand letter from a law firm arrives accusing your company of violating the Cal…

Scaling E-Commerce SEO with AI (for 500+ SKUs)

How to Improve Product Descriptions at Scale Without Google Penalties If you run an e-commerce store with 500, 1,000, or 5,000+ products, …...

Scaling E-Commerce SEO with AI (for 500+ SKUs) How to Improve Product Descriptions at Scale Without Google Penalties If you run an e-commerce store with 500, 1,000, or 5,000+ products, SEO gets messy fast. At that size, product content tends t…

When Elementor Loses Its CSS: A Free Plugin for a Very Silly Problem

If you maintain Elementor sites, you have probably seen this one. The site was fine yesterday. The homepage looked normal....

When Elementor Loses Its CSS: A Free Plugin for a Very Silly Problem If you maintain Elementor sites, you have probably seen this one. The site was fine yesterday. The homepage looked normal. The buttons were buttoning. The spacing was spacing. Everyone went home h…

Your WordPress Maintenance Should Grow Your Business, Not Just Update Plugins

WordPress maintenance gets talked about like it is a small technical chore. Run the updates. Check the backups....

Your WordPress Maintenance Should Grow Your Business, Not Just Update Plugins WordPress maintenance gets talked about like it is a small technical chore. Run the updates. Check the backups. Make sure the site is still online. Done. That version of maintenance is fine if you…

What Makes WordPress Maintenance Worth Paying For?

WordPress maintenance is easy to underestimate when everything seems fine. The site loads. The forms appear to work....

What Makes WordPress Maintenance Worth Paying For? WordPress maintenance is easy to underestimate when everything seems fine. The site loads. The forms appear to work. The plugins are mostly updated. Nothing is obviously on fire. But the expensive…

AI-Powered WordPress Intake Form With Gravity Forms and Salesforce

Most business websites have some version of a contact form. Someone fills out their name, email address, phone number, and a short message. Then the form submission lands in somebody’s inbox, where a real human being has to figure out what the person wants, how urgent it is, whether it’s a good fit, who should follow up, and what information is still missing....

AI-Powered WordPress Intake Form With Gravity Forms and Salesforce Most business websites have some version of a contact form. Someone fills out their name, email address, phone number, and a short message. Then the form submission lands in somebody’s inbox, wher…

Should Your Website Redesign Include AI? Practical Ideas for Small Businesses

If you’re planning a website redesign, there’s a decent chance AI is somewhere in the back of your mind. Maybe you don’t know exactly what it should do. Most of our clients and friends are somewhere between: “Hmm, I know that I should be using AI in my website redesign, but I’m just not sure exactly how that works. What’s hype and what is worth actually doing?”...

Should Your Website Redesign Include AI? Practical Ideas for Small Businesses If you’re planning a website redesign, there’s a decent chance AI is somewhere in the back of your mind. Maybe you don’t know exactly what it should do. Most of our clients and friends are somewhe…