Stellaractive

Fall has arrived, which is always a magical time in Portland.

We hope you can take in the colorful leaves, taste all the seasonal treats, wander through a pumpkin patch or two, and take advantage of that brief window when it’s not too hot, too cold, or raining sideways.

Gallup found that most Americans accept the use of AI in advertising, but only for certain stages of the process. Discover where consumers are drawing the line and which audiences are most skeptical of AI in ads.

Americans Aren't Sold on Businesses Using AI in Advertising A new Bentley University-Gallup study finds that most Americans view businesses' use of AI in advertising negatively, but they are more accepting when it supports creativity rather than replacing people's images and voices.

If your content feels dense or difficult to scan, even useful information can get overlooked.

Breaking content into shorter sections and using conversational language makes it easier for visitors to find what they need and can even boost SEO.

Here are a few actionable tips that will make your content easier to read.

https://bit.ly/4xwKuPy

Take a look at the work of designer and art director Alina Derya Yakaboylu, whose process starts with research, conversation, and close observation.

Her work serves as a reminder that taking the time to understand the people, places, and stories surrounding a project can lead to something more meaningful and distinctive.

Alina Derya Yakaboylu combines research and intuition to create culturally rooted design The designer and art director approaches each project holistically, using close observation, conversation and a poetic sensibility to uncover its deeper stories.

Starting October 1, businesses using Google Local Services Ads may be charged for certain missed calls during business hours.

To get the most out of your ad spend, now is a good time to make sure your listed business hours are accurate and that you have reliable call-handling practices in place.

Google Local Services Ads will charge for some missed calls starting Oct. 1 Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.

A couple of us made the trip to Phoenix last month for WordCamp US!

We packed a ton into just a few days, with sessions on WordPress, AI, accessibility, development, and plenty more happening across the web. We came back with lots of ideas to share with the team… and a little less tolerance for Phoenix in August.

Beyond the sessions, it was also nice to spend a few days around other people who care about this stuff as much as we do.

Happy Labor Day!

Stellaractive will be closed today so our team can enjoy a little extra time with family and loved ones. We’ll be back to our regular schedule tomorrow.

We hope you’re having a wonderful holiday weekend!

A good-looking website is important, but it also needs to do some work for your business.

Elements like clear content, simple navigation, and mobile-friendly design can help turn more of your website visitors into leads and customers.

https://bit.ly/45NhE1m

AI can produce work that checks all the right boxes. That doesn’t necessarily make it good creative.

Contra Labs asked professional creatives to evaluate AI-generated work and found something interesting: people tend to agree on things like clarity, usability, and whether the work actually follows the brief.

Once those basics are working, opinions start to split, because taste, judgment, and creative direction are much harder to standardize.

Contra Labs - Human Creativity Benchmark The frontier human data and evaluation lab for creative AI. 1.5M+ verified creative experts setting the benchmark for style, tone, and taste with next-gen creative tools.