Souphorse

Souphorse

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Bringing brands into the urban cycling market through social engagement, events and connections.

After spending years in the trenches as a bike messenger, I’ve hung up the bag and radio in developing a partnership with Echos Communications on such projects as the launch of the Levi’s Commuter Jeans and DZR Shoes social media as well as my own pro series helmet with Bern Unlimited. I can also be found penning cycle-related musings on pedalr.com, and community-establishing engagement on the Mission Workshop Facebook and Twitter. With the twenty-fifth hour in the day I can be found spearheading marketing efforts for Affinity Cycles and the Kissena Velo Fund.

08/23/2026

This year’s MADE People Choice 1st place winner is Fiddlehead Cycles with this stunning front loader cargo bike. Followed by Fine Bikes in 2nd with this classic rando and Significant Other Bikes in 3rd with the kiddo shredder.

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Portland, OR