Veracity

Cailyn Tegel is sharing what she learned after testing out a four-day workweek since February, including what actually worked, what didn’t, and what she ended up changing along the way.

In the latest blog, she breaks down which days might be best to take off, why having fewer workdays made her more productive, how much meetings can impact your flow, and the version of a four-day workweek that ultimately worked best for her.

If you’ve been thinking about trying a four-day workweek yourself, check it out!

https://www.veracityagency.com/posts/i-tried-a-four-day-workweek-heres-what-actually-worked/

Repossession rates are high, and dealers are having more conversations about what they can do to help customers avoid getting to that point.

One of our clients, Oak Motors, has been part of that conversation. In a recent Dealer Marketing Magazine article, Executive Board Member Tiger Okeley talks about some of the ways dealerships can support customers when unexpected vehicle costs start putting pressure on their budgets.

That can include programs that help lower certain repair and maintenance costs, provide alternatives for collateral protection, and give customers more options when an unexpected expense comes up. These programs don’t replace making a payment, but they may help keep a setback from turning into a repossession.

It’s also a good reminder that customers are looking at more than the interest rate or monthly payment. The support they receive after they buy the vehicle matters too, especially when something goes wrong.

Read more here: https://www.dealermarketing.com/articles/with-repossessions-at-their-highest-level-since-2009-customer-support-matters-more-than-ever/

The stars apparently know when summer is over too. ✨

September starts in Virgo season, with its practical, detail-oriented energy arriving just as kids go back to school, summer schedules wind down and the rest of us start trying to get our lives back in order.

It’s good timing for thought leaders and communicators to get plans in order, revisit priorities, and thinking about what to accomplish this fall. Later in the month, Libra season shifts the focus toward relationships, collaboration and balance.

September’s Visibility Vibes are live with PR and personal readings for every sign.

🔮 September 2026 PR Horoscopes: Getting Your House in Order

https://www.veracityagency.com/visibility-vibes/september-2026-pr-horoscopes/

Earned media still matters, but the goal shouldn’t just be collecting as many clips as possible. The better question is whether that coverage helps reinforce what you want your company, brand, or spokesperson to be known for.

Veracity founder Amy Rosenberg joined the Technology Association of Oregon’s podcast, Techlandia, to talk about the role PR can play as GEO continues to evolve, and why relevance and authority may matter more than sheer volume.

She also shares a good reminder for anyone feeling pressure to chase the latest GEO tactic: there’s no need to suddenly publish dozens of media articles, send out endless press releases, or completely overhaul your strategy just because someone says it will help you show up in AI search.

Good PR still comes back to building credibility in the right places.

Listen to Amy’s full conversation on Techlandia here: https://techlandia.alitu.com/episode/e07edb60-a3c2-4094-ae19-1112ba9f16b3

PR pros are working 2 jobs!

Teams may be learning that GEO falls under PR, but is that a good thing?

While most respondents to Muck Rack’s State of PR survey said no one in their organizations own GEO, the second highest response was that it fell to PR/comms at 24%, with SEO/content teams trailing behind at 13%.

Being handed a new role doesn’t mean our original function has been replaced. Media relations remains most of what we do at 84% and thought leadership is second place at 51%.

Perhaps this is why over half worked more than 40 hours the week before the survey was released and 66% rated stress as being high.

We could be stressed about being handed extra work. Or could it be that we forecasted ESG and DEI as the LEAST IMPORTANT priority over the next five years?

Muck Rack, where did ESG and DEI rank previously, like before the anti-woke crusade?

State of PR survey: https://muckrack.com/resources/research/state-of-pr

More people are searching for ways to volunteer. Literally! “community volunteer” hit a 10 year high as a Google search term this year, according to Google Trends.

Not only does this make for happier communities, it signals an appetite for employee volunteer programs. Veracity advocates for company volunteering by bringing volunteer opportunities to clients and promoting the effort after it is over.

The PR we gain from community involvement provides an encouraging shoutout to participating employees and extra visibility for not just our clients, but importantly, the benefiting cause.

Here’s more about our approach to community PR: https://www.veracityagency.com/services/community-relations/

Expertise isn’t enough to make someone a good spokesperson.

The CEO or lead expert may be the obvious choice for an interview — and often they’re the right one. But knowing a subject and being able to talk about it effectively with a reporter are two different things.

Our latest blog looks at what makes someone good at media interviews, why some thought leaders may be better suited to other formats and how preparation can help without making people sound overly prepared.

Read it here: https://www.veracityagency.com/thought-leadership/why-some-experts-make-great-spokespeople-and-others-dont/

August is the bridge between inspiration and action.

The first part of the month is shaped by Leo season, encouraging us to put ideas into the world. As Virgo season arrives later in August, the focus shifts to refining those ideas into something lasting. Together, they remind us that visibility isn't built in a single moment—it's built by continuing to develop the ideas that matter most.

This month's Visibility Vibes explore how each zodiac sign can approach visibility, communication and life as summer begins to shift.

✨ August 2026 PR Horoscopes: From Ideas to Action

What's in the stars for your sign? https://www.veracityagency.com/visibility-vibes/august-2026-pr-horoscopes-from-ideas-to-action/