Rain Agency

🎉 28 years of !

Today, we’re celebrating 28 years of unlocking growth, transforming brands, and, most importantly, the people who have made Rain what it is.

From big wins and client milestones to team celebrations, late nights, new friendships, and all the moments in between, our story has been shaped by an incredible and the memories we’ve made along the way.

Here’s to 28 years of Rain, and to everything still ahead 🌧️

AI is changing the speed of marketing, but it shouldn't change the standard.

In his latest article, Mark Budnick, our Associate Director of Analytics, explores how is helping marketers optimize campaigns faster by turning complex, cross-platform data into actionable insights. The key? Using AI to accelerate optimization while keeping rigorous measurement and human expertise at the center.

Read the full article here: https://www.rainagency.com/insights-updates/faster-insight-same-standard-optimizing-converged-tv/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-77&utm_content=faster-insight-same-standard-optimizing-converged-TV-article

Every stage of growth requires the right strategy, the right expertise, and the right partner.

At Rain, our integrated capabilities bring together , , , and under one roof, delivering a dynamic, multidisciplinary approach designed to unlock growth for brands with demand momentum.

Explore how our expertise helps brands reach new audiences, build stronger connections, and drive measurable business outcomes: https://www.rainagency.com/expertise/?utm_medium=organic-social&utm_source=facebook&utm_campaign=brand&utm_content=expertise-page

⚽ What made the 2026 FIFA World Cup such a marketing success?

In their latest article, Mark Brown and Rachel Baker explore how record-breaking viewership, cultural moments, and creative brand activations turned this year's tournament into a major opportunity for marketers—and what brands can learn for the future.

Read the full article here: https://www.rainagency.com/insights-updates/from-viewership-to-viral-campaigns-the-marketing-impact-of-the-2026-fifa-world-cup/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-77&utm_content=2026-fifa-world-cup-article

Data is only as powerful as the action it drives. Our purpose-built technology transforms data into real-time insights that optimize performance, measurement, and decision-making, giving brands a smarter path to growth.

Learn more about our proprietary tools and expertise in media here: https://bit.ly/3TmzkxR

From our Portland headquarters to our CREW's home offices across the country, one thing is clear: our new water bottles are getting plenty of love 💧

A big thank you to everyone who shared a photo! We love seeing our representing Rain wherever they work and helping us stay connected, one water bottle at a time.

ICYMI: Max Snow, Co-Founder & CEO of , joined to discuss how explainable and behavioral intelligence are changing the future of advertising.

From predicting consumer intent to making AI more transparent and actionable, Max shares why the next evolution of is all about understanding behavior, not just data.

Catch the full episode:
Apple Podcasts: https://podcasts.apple.com/ie/podcast/max-snow-how-explainable-ai-is-revolutionizing-performance/id1801616458?i=1000776784108
Spotify: https://open.spotify.com/episode/5vhztDUbh0qY1A5fsqX2wd?si=HBUBFZ4zSp-MVowux6xu3A
YouTube: https://youtu.be/MXpK8Mcnsq0?si=8JEasPdEeSc2vHDL

No. 77 has arrived!

This month's edition explores two topics shaping the future of marketing:
- The Marketing Impact of the 2026 FIFA World Cup
- Using to Optimize

Download here: https://www.rainagency.com/insights-updates/july-2026-media-impact-report/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-77&utm_content=mir-77-download-page

TV isn't just one screen anymore; it's an ecosystem.

At Rain, our approach unifies video strategy across linear, streaming, social, and digital, prioritizing the reach and impact of the largest screen while optimizing performance across every touchpoint.

Backed by decades of TV expertise, proprietary technology, and a performance-minded approach, we help brands navigate today's evolving media landscape with strategies designed to drive measurable business outcomes.

Learn more about our media expertise: https://www.rainagency.com/expertise/media/?utm_medium=organic-social&utm_source=facebook&utm_campaign=converged-tv&utm_content=expertise-media-page

Meet Nat Jones, Rain's Creative Director / Production Lab Director!

From bringing bold creative ideas to life to leading innovative production work, Nat plays a key role in helping our clients' brands stand out. In this , he shares what he enjoys most about Rain's culture and reflects on a project he's especially proud to have been part of.