iVET360

Hey practice owners — quick question 👋

When was the last time you Googled your own clinic the way a new client would? Not logged in, not on your own phone with your search history. Fresh eyes. The way a stranger would. 👀

What did you find?

If the answer made you wince a little — you're not alone 😅. Most practices have gaps in their online presence that they don't even know about. And every one of those gaps is a potential client who found someone else instead.

We just published a complete guide to veterinary SEO — written specifically for practice owners and managers who want straight answers, not jargon. 📖
It covers:
✅ Google Business Profile optimization
✅ Local SEO strategy
✅ Online reviews (and how they actually affect your rankings 📈)
✅ Technical SEO basics your website needs ⚙️
✅ A realistic action plan you can start this week 🗓️

No sales pitch buried inside. Just a thorough, practical resource — because we believe informed practice owners make better decisions. 🐾

Give it a read 👇
https://ivet360.com/complete-guide-to-seo-for-veterinary-clinics/

Veterinary SEO: The Complete Guide to Getting Your Clinic Found A veterinary-specific strategic resource for Practice Owners & Managers wanting to truly understand Veterinary SEO.

🗣️ The interview process is your opportunity to identify candidates whose skills and values truly align with your practice. But here's the thing: candidates are evaluating YOU just as much as you're evaluating them.

A structured, thoughtful approach creates consistent hiring decisions, legally sound practices, and a positive candidate experience that reflects your culture. Behavioral interviews, efficient application processing, and proper interview formats all contribute to building a team that works in every sense of the word.

Your interview process reflects your values. Make it count.

🔗 Start interviewing like a pro: https://staffing.vet/veterinary-recruiting-tools/structured-productive-interviews/

Structuring Productive Interviews | Veterinary Staffing Toolkit The interview process is your opportunity to identify candidates whose skills and values align with your practice.

📍The Northeast had the SLOWEST population growth of any region in 2025.

It also had the STRONGEST revenue growth.
Let that sink in for a second.

While other regions leaned on demographic tailwinds to drive new clients through the door, Northeastern practices grew through operational discipline — stronger ATC, tighter client retention, and better service utilization.

The lesson from 2025 is clear: in a slower-growth market, HOW you operate matters more than WHERE you're located.

💡Growth is available to the practices that go find it.

Full regional breakdown in the free 2026 VIBR → https://ivet360.com/vibr/

2026 Veterinary Industry Benchmark Report Presented by iVET360 The 2026 Veterinary Industry Benchmark Report brings together the operational & financial data of hundreds of veterinary hospitals with expert analysis.

👩‍⚕️ Did you know you can filter by hospital type on reviews.vet? Whether you need emergency care, exotic animal specialists, ophthalmology, or a mobile vet — find top-rated options near you backed by real client reviews.

🔍 https://reviews.vet/

America’s Top-Rated Veterinary Hospitals - Find Your Vet Based on more than 7 million real customer reviews, this comprehensive ranking lists all animal hospitals in the United States.

‼️ Calls and form fills aren't ROI.

Most veterinary Google Ads campaigns are evaluated on the wrong metrics entirely — and it's costing practices money they don't know they're losing. The 2026 Veterinary Ads Report breaks down what revenue-connected measurement actually looks like.

👉 https://ivet360.com/veterinary-ads/

2026 Veterinary Ads Report Presented by iVET360 iVET360, the leading marketing, analytics, and bookkeeping partner for veterinary practices, has released The Veterinary Ads Report.

The Chronic Condition: Untreated Data. ⛓️‍💥

Data without action is like a diagnosis without treatment. Your practice already holds the answers, hidden in calls, follow-ups, and client patterns. The Veterinary Marketing Benchmark Report shows how connecting your systems turns data into direction and insights into results. It is not a data problem. It is an action problem.

🔗 https://ivet360.com/vmbr/

2025 Veterinary Marketing Benchmark Report by iVET360 52% of pet owners declined care they knew their pet needed last year. Our latest report takes an axe to what doesn’t work and helps practices focus on evergreen solutions.

Achieving visibility in AI local recommendations is 30 times harder than ranking in Google's local results. 🤖
Let that sink in.

45% of consumers are already using ChatGPT and other AI tools to find local business recommendations. That number is only going up. And the practices that are cited in those AI-generated answers share one thing in common — they've built the kind of digital authority that AI systems recognize and trust.

The good news? The foundation that earns AI visibility is the same foundation that drives traditional SEO:
✅ A complete, accurate Google Business Profile
✅ Dedicated service pages for every offering
✅ Strong review volume and recency
✅ Consistent brand signals across every platform

We just published a deep dive into the local SEO statistics that matter most for veterinary practices in 2026 — including a full breakdown of the AI search landscape and what it means for your hospital specifically.

Read it here 👇
https://ivet360.com/local-seo-statistics-veterinary-practices-2026/

Local SEO Stats Veterinary Practice Owners Need to Know - iVET360 The numbers behind local search, Google Business Profiles, online reviews, and AI discovery — applied to the veterinary industry. What every practice owner needs to know in 2026.

Still using old MSDS binders? ⚠️ That's an OSHA compliance gap.

In 2012, OSHA updated its Hazard Communication Standard to align with the Global Harmonized System (GHS). The old Material Safety Data Sheet format was replaced with the standardized 16-section Safety Data Sheet — and every practice was required to be fully compliant by 2015.

That means:
❌ Old MSDS binders don't meet the current standard
❌ SDSs in outdated formats aren't compliant
❌ Staff trained on the old system may not know how to navigate the new one

If your binders haven't been fully updated — or if your team couldn't tell you where the SDS binder is right now — it's time for an audit.

We put together a complete guide to SDS compliance for veterinary practices, including a breakdown of all 16 sections and the 7 most common compliance gaps we see in vet hospitals.

https://ivet360.com/osha-safety-data-sheets-veterinary-practices/

Questions about getting your OSHA program in order? 📞 503-765-6030

OSHA Safety Data Sheets: A Guide for Veterinary Practices Safety Data Sheets are an OSHA requirement every veterinary practice must meet. Learn what SDSs are, what all 16 sections cover, common compliance gaps, and how iVET360 can help.

🎯 The "post and pray" approach to recruiting is outdated—and it's limiting your talent pool. Active recruiting means reaching out to qualified professionals who aren't actively job hunting but would consider the right opportunity if it came along. It builds a pipeline of talent, gives you access to employed candidates open to better options, and provides a competitive edge over practices that only post ads and wait.

The best candidates aren't always looking. We’ll show you how to find them.

🔗 Learn how to level up your recruiting strategy here: https://staffing.vet/veterinary-recruiting-tools/qualified-candidate-sourcing/

Qualified Candidate Sourcing | Veterinary Staffing Toolkit The traditional "post and pray" approach to veterinary recruiting is not only outdated, it severely limits your talent pool.

We’re not just marketing experts. We specialize in helping veterinary hospitals understand where every dollar goes.

See how call, form, and PIMS data work together to show true ROI.

👉 https://ivet360.com/why-google-ads-conversions-dont-equal-roi-for-veterinary-hospitals/

Why Google Ads “Conversions” Don’t Equal ROI for Vet Hospitals Clicks and calls aren’t clients. Discover how iVET360 tracks veterinary Google Ads from dollar spent to dollar made with true marketing attribution.