Oregonian Media Group

Advance Finance is here.

A national brand dedicated entirely to marketing for community banks, regional banks, and credit unions, backed by Advance Local and powered by Advance Intelligence.

Same teams, same local roots, one focused practice.

Read the full announcement.

Advance Finance Launches as A Dedicated Marketing Brand for Banks and Credit Unions - advancefinancemarketing Advance Local today introduced Advance Finance, a new national brand built on years of experience helping banks and credit unions grow through smarter marketing. The new brand brings together the financial marketing expertise already established across our local markets, including strategy, creative...

Something is changing for community banks and credit unions.

For years, our local teams have helped financial institutions grow through smarter marketing, attracting new customers and members, generating lending opportunities, and strengthening relationships.

Now, that expertise is getting a home of its own.
More tomorrow.

Consumers are big fans of credit unions, boasting a 77% favorability rating in our recent survey. But a gap in awareness stops many credit unions from taking advantage of this edge over their competition.

Read more here:

You Have 77% Favorability. Your Prospects Have Never Heard of You. — Oregonian Media Group Local credit unions are the most favorably viewed financial institution type in the United States, according to our 2026 American Financial Consumer study. Seventy-seven percent of American consumers view local credit unions favorably — ahead of local banks, regional banks, national banks, and eve...

Repairs don't wait for a marketing calendar. The moment a storm or a freeze causes damage, homeowners are searching, and the first business they find gets the job.

Weather-based advertising activates your campaigns when conditions change, so your crews are visible at the exact moment demand spikes. Build it now, before winter comes.

Read how it works:

How Weather-Based Advertising Keeps Your Crews Busy Year-Round — Oregonian Media Group For home service companies, weather isn’t just conversation—it’s revenue.

Every customer you have was a stranger once. Most businesses can't say what moved them from stranger to sale.

Our new guide, The Journey of a Lead, maps every step in between and shows where leads quietly fall out. Find the gaps, fix them, and stop guessing where your customers come from.

Read it here:

How the Marketing Funnel Moves Strangers to Customers  — Oregonian Media Group Awareness to conversion, stage by stage  

Every customer you have today was once a stranger who had no idea you existed.

We put together a short guide on how, why, and where you actually generate leads. It walks the whole path from stranger to customer.

Grab it here and start seeing where your best leads really come from: https://hubs.li/Q04wM7sv0

“Buying leads might fill your calendar today, but building your brand is what keeps it full tomorrow. The contractors who win long-term are the ones homeowners recognize and trust before they ever search for a quote.” -Tim Drummond, Sales Director

Read about the hidden cost of buying leads:

The Hidden Cost of Buying Leads: How HomeAdvisor and Angie's List Are Building Their Brand With Your Money  — Oregonian Media Group You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads.  At first, it feels like progress. But three months later, you're working harder than ever, with thinner margins, because you are fighting others buying the

77% favorability is a powerful advantage. But if prospective customers don't know you exist, it can't drive growth.

The most successful institutions are turning financial education content into awareness, trust, and future membership.

Read more: https://hubs.ly/Q04vLC490