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Outdoor Eyewear Since 1965
Great crew, good dirt, endless laughs.
The Strand Sunglasses
Frames for slow mornings that turn into adventure-filled days.
Not all helmets are built for this. The SMITH Forefront 3 is.
Designed by riders. Tested to the limit. The Forefront 3 with Mips AirNode technology provides omnidirectional movement reducing rotational motion to the head.
Made for going big and going fast.
Take the Mainline.
Introducing Riptide XL.
The premium frames you know and trust on the water, now in a bigger size.
Pursue Your Thrill: Outer Banks Film Screening 🌊
Thanks to everyone who came out and made our screening in Manteo, NC special.
It was awesome to bring the film back to the place it all started, bringing out locals, friends, family, and everyone who’s been part of this journey.
The community, connection, and culture is what the Pursue Your Thrill mentality is all about.
Special thanks to
Cousins'Oysters
vroomtheband
Andy Howell
Inshore Fishing and Apparel
GHOST/SHIP SUPPLY COMPANY
09/03/2026
Last weekend, Hangtime celebrated it’s fifth year.
Led and founded by Hannah B Hangtime focuses on pushing the sport of women’s freeride mountain biking forward.
It celebrates progression, community, and shared passion.
We’re proud of Hannah’s hard work and are grateful for the impact she continues to have on the sport.
Photos: Tyler Meade
09/02/2026
For the moments between here and there.
The Truss Sunglasses.
09/01/2026
Going Upriver
Jason Osborn, the steelhead obsessed owner of The Portland Fly Shop, has carved his own path in a sport steeped in tradition.
In the film Going Upriver Jason reflects on his journey, exploring identity, individuality, and the challenges of finding yourself both on the river and in life.
Going Upriver: an official selection of the 2026 Fly Fishing Film Tour (F3T), premiering September 24th.
08/17/2026
Back to back 🏆
Ella (Ella Conolly) solidified a dominant season, winning her second consecutive UCI Enduro World Cup title this weekend in Morillon.
Wearing her Hardline Carbon and Rhythm goggles Ella defended her title through the season, finishing 200 points ahead of the competition.
Congratulations, Ella!
Photos:
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