Red & Co.

How do you inspire a generation who grew up with screens to rediscover the power of making music with their own hands?

Last year, we won a global pitch for Yamaha . We didn’t win with a local office. We won with people across five time zones, eight languages, three generations, and a shared curiosity about what’s coming next. We built the team for the problem.

Today, we’re excited to share Yamaha’s first Global Brand Film & Campaign “You Are the Instrument”. The campaign makes a radical case that every instrument Yamaha makes is ultimately made to play one thing: you.

As a smaller, agile team we got to do all of it: 🧠 strategy, 🎨 creative, 🛠️ production, and 📱media - bringing this big idea to life, end to end.

With this film we show the impact of music, the way the inner life is stirred. But instead of hearing and often seeing people play instruments, we see the instruments playing them.

Click the link in our bio to read the full case study.

🎥Film Production Partners:
Production Company: Red & Co.
Director(s): Reed Harkness & Mira Kaddoura
Director of Photography: Reed Harkness
Line Producer: Heather Hawksford
Assistant DP: Cory Sorensen
Lighting: Jeff Taylor
Sound: Drew Canulette

✨Post Production Partners:
Editing house: WORK Editorial London
Editor: Bill Smedley
Assistant Editor: Macy Wood
Executive Producer: Frankie Elster

Sound Design & Mix: Noble State London
Sound Designer: Parv Thind & George Nicol
Sound EP: Rebecca Boswell

Post house: Time Based Arts London
Post Producer Lily Barron
VFX Lead: Ria Shroff
VFX Assist: Danny Peoples
Colorist: Ruth Wardell
Color Assists: Tom Matthews & Aiden Tobin