The Floyd Agency

Updated website, updated services, and a little shift in how I’m working with clients.

Social media management is currently closed to new clients, but I do have openings for consulting and strategy work.

Marketing Strategy & Consulting can focus on the bigger picture—building a strategic marketing plan, digging into your analytics, refining your content and messaging, and figuring out what’s actually working to support your business goals.

Search & Discovery focuses on how people find you online—looking at your SEO, AEO, and GEO strategy and identifying opportunities to improve your visibility across search and AI-powered discovery.

The goal? Less guessing, more strategy—and marketing that actually supports the business behind it.

If you’ve been feeling like your marketing could be working harder, let’s talk.

You only get a few seconds to make a first impression.

Your content might earn the profile visit, but your profile is what earns the follow.

One of the biggest opportunities I see when auditing business accounts isn't the content—it's the profile itself. If someone lands on your page, they should immediately know:

• Who you help.
• What you do.
• Why they should stick around.

A strong social media strategy goes far beyond creating content. It includes thoughtful messaging, profile optimization, keywords that improve discoverability, and a plan that builds your authority over time.

The goal isn't just more views. It's turning profile visits into followers, followers into trust, and trust into future clients.

When was the last time you looked at your bio through the eyes of someone finding you for the first time?

One of the biggest mistakes I see is celebrating vanity metrics without asking what they actually mean.

More views are great—but they're only one piece of the puzzle.

If your content is reaching thousands of people but follower growth has stalled, that's valuable data. It doesn't necessarily mean your content isn't working. It means there's another question to answer.

Maybe your profile isn't clearly communicating who you help. Maybe your messaging isn't giving people a reason to follow. Maybe your content attracts curiosity but doesn't build connection.

This is why I love analytics. They take the guesswork out of your strategy.

Stop asking, "How do I get more views?"

Start asking, "What are my analytics trying to tell me?"

That's where growth happens.

“Let me check with the team.”

It’s me. I’m the team. 😂

Backed by 7+ years of marketing experience, a few key tools, and—if we’re being completely honest—my dog, two cats, and my husband, who gets shown all of your top-performing posts whether he asked to see them or not. 🤷‍♀️

Small team. Big ideas. 🫡

Turns out my Netflix documentary isn’t happening (yet)… but I am officially accepting a few new clients.

I help businesses simplify social media with thoughtful strategy, intentional content, and a plan that actually supports growth, not just more post.

If that’s what your business needs, I’d love to connect. Send me a DM and let’s start the conversation.

Showing up matters.

Social media isn’t just social anymore—it’s a search engine.

Planning a trip? Looking for a new recipe? Searching for a local business?

More and more people are turning to Instagram, TikTok, Facebook, and AI tools instead of traditional search engines.

If your business isn’t creating searchable content, you’re missing opportunities to be discovered.

One of the easiest places to start? Your captions.

A thoughtful caption does more than tell a story—it gives platforms context about your content, improves discoverability, and helps connect your business with the people already searching for what you offer.

Don’t post and hope. Post with a strategy.

How are you optimizing your content for search?

DigitalMarketing ContentMarketing InstagramTips TikTokMarketing SocialMediaManager

Unpopular? Maybe.

Effective? Absolutely.

These are the social media marketing opinions I’ll defend every time.

Because growing on social media isn’t about posting more—it’s about posting with purpose, understanding your audience, and building a community that trusts your brand.

Which hill are you dying on? ⬇️

SmallBusinessMarketing

Instagram just dropped a major update: you can now reorder your grid. 👏

Your Instagram profile no longer has to follow chronological order. You can rearrange posts however you want, whenever you want—and the best part? It’s incredibly easy.

For brands, businesses, creators, and marketers, this is a big deal.

Why?

✅ Showcase your best-performing content first
✅ Put key products and services front and center
✅ Create a stronger first impression for profile visitors
✅ Build a profile that supports your marketing goals
✅ Turn profile views into followers, leads, and customers

Instead of relying solely on the three pinned posts, you can now strategically organize your entire Instagram profile to highlight the content that matters most.

As Instagram continues to prioritize search and content discovery, your profile is becoming more important than ever. Think of your grid as a landing page—not just a collection of posts.

If you’ve been waiting to refresh your Instagram marketing strategy, this is your sign