KUDOS Design Collaboratory

At the heart of Manhattan’s Upper West Side, Lincoln Square is one of New York’s great cultural destinations. We partnered with the Lincoln Square Business Improvement District to create a new visual identity and website inspired by the neighborhood’s unique urban geometry.

Rooted in Broadway’s iconic 30° diagonal cut through the Upper West Side, the new identity reflects Lincoln Square from every angle—capturing the energy, culture, and sense of place that make the neighborhood unique.

Take a look at the project: https://kudos.nyc/project/lincoln-square/

Design has the power to make us think—and feel.
When we activate the space between message and medium, design begins to reach its full potential.

Across these projects, we explore what happens in between—how people engage, perceive, and interpret a narrative within a designed environment.

This International Design Day 2026, we reflect on how design shapes perception by activating the space in between.

What if one object could live many lives?

Pug Bag (.nyc) is a sling designed for movement—and for pause. Built for city life, it transforms with a removable beanbag into something you can sit on, rest with, and come home to.

Designed in-house at KUDOS, Pug is guided by four core values: comfort, versatility, durability, and circularity. Every detail is intentional—from fabric sourced from excess production in Indonesia to a zero-waste pattern that ensures nothing goes to waste.

One object. Multiple lives. No leftovers.

This Earth Month, we’re celebrating design that considers longevity from the very first sketch.

Explore the full collection → www.pugbag.nyc

PugBag