OCOA

Tender-headed hermanas, save this one. 👀 Garylisse uses the Hydrating Curl Cream and Curl Defining Styling Gel for an easy side-swept style that keeps one side sleek while letting the curls do the rest.

Minimal pulling, maximum cute. 💚

Barcelona may be the destination, but these curls are Dominican in every time zone. 🇪🇸🇩🇴

You, me, and OCOA back in nuestra tierra, where beach days, boat rides, and a little Caribbean rain are all part of the itinerary. 🇩🇴💚

Monica finished every product in her OCOA routine and already knows what she’s repurchasing: all of it. 💚 Each formula earned another spot on her shelf by doing exactly what her curls needed, wash after wash.

Last Sunday, OCOA pulled up to the Cultura Takeover with curls, cultura, and plenty of Dominican orgullo. 🇩🇴💚

Sharing the room with so many Latino-owned brands – and everyone who came out to support us – made the day feel like one big celebration of where we come from and what we’re building. Gracias to every hermana who stopped by the OCOA table, talked curls, and showed us some love.

When Puerto Rican curls meet a styling duo rooted in the Dominican Republic, the result is pura belleza caribeña. 🇵🇷🤝🇩🇴 

Danaeis paired OCOA Hydrating Curl Cream with OCOA Curl Defining Styling Gel for moisture, definition, and soft hold without the crunch. 💚

For Santia, libre means letting her hair exist without fear of the rain, a workout, or anyone else’s expectations.

It means giving it space to grow toward the sun, celebrating her Puerto Rican identity, and honoring the African and Taíno roots carried in every curl. 🌺

Her pelo es libre. What’s yours? 💚

Before OCOA reached Ulta Beauty, our founders and hermanas, Cory and Nicol, spent years developing formulas, packing orders, and building the Dominican curl-care brand they wished they had growing up. 🇩🇴💚

This Hispanic Heritage Month, our Pelo ____ campaign is reclaiming the words used to define our hair, and seeing OCOA at Ulta Beauty is a reminder that the curls once called “pelo malo” belong on the shelf, in the spotlight, and wherever our hermanas dream of taking them.

Angelica’s word is indomable. 💜

Growing up in a Puerto Rican household, she heard plenty of opinions about her hair, especially when it wasn’t styled the way others expected. But her mom made sure those comments never became the way Angelica saw herself or her curls.

That’s what Pelo _____ is about: leaving behind the labels others gave us and choosing the words that feel true now.

Her pelo es indomable. What’s yours? 💚

One thing about OCOA? We’re not leaving your curls hanging. 🌀