Throtle

Healthcare audiences move across more channels and touchpoints than ever. Without a unified identity strategy, those interactions, and the insights they generate, often remain disconnected.

In our latest blog, we explore how a privacy-conscious identity foundation can help healthcare marketers move beyond impressions and toward outcomes they can understand, prove, and improve.

Read more: https://www.throtle.io/blog/the-chain-reaction-how-unified-identity-fuels-measurable-healthcare-outcomesnbsp

Healthcare engagement starts with understanding the right audiences and reaching them with precision.

We’re proud to collaborate with Definitive Healthcare to support HCP and DTC onboarding and activation, complemented by Throtle’s PDP Reporting.

This healthcare-rooted collaboration brings together Definitive Healthcare’s deep market intelligence and Throtle’s specialized healthcare identity and activation capabilities. Together, we’ll help enhance Definitive Healthcare’s HCP offerings and enable more informed, effective healthcare engagement.

Throtle is headed to Cannes Lions 2026.

As healthcare marketers look for smarter, more responsible ways to connect with the right audiences, identity has never been more important.

Request a meeting → https://www.throtle.io/cannes2026

See you in Cannes!

In blog two of our four-part series with Perform Media, we look at how privacy-safe identity can do more than meet compliance standards. When built on clean infrastructure, it becomes a foundation for more accurate activation, stronger measurement, and trusted healthcare media performance.

Read more: https://www.throtle.io/blog/why-clean-identity-infrastructure-wins-in-healthcare-media

Healthcare media doesn’t always underperform because of creative or budget. Often, the real issue is fragmented identity.

When vendors, platforms, and measurement systems operate from different identity frameworks, media investment can lose value through waste, duplication, and reporting gaps.

In our joint series with Perform Media, we explore why fragmented identity creates a hidden tax on healthcare media and how better alignment between identity resolution, activation, and measurement can help marketers drive greater confidence and efficiency. Read more: www.throtle.io/blog/why-fragmented-identity-is-the-hidden-tax-on-healthcare-media

April recap…happy hour and take your kid to work day!

Tomorrow! Don't miss Chris Neuner's panel with IQVIA Digital, PulsePoint and Bayer at the DHCG x Google Summit: Strengthening the Backbone of Digital Healthcare: Why Data Consistency Matters Now

Not all identity providers are built for healthcare.

In a space defined by complexity, regulation, and fragmented engagement across channels, marketers need more than scale or match rates alone. They need an identity partner built for healthcare realities.

Explore the top 5 things to consider when selecting a healthcare identity resolution provider: https://www.throtle.io/blog/top-5-things-to-consider-when-selecting-a-healthcare-identity-resolution-provider

Healthcare and pharma marketing in 2026 demands more precision, stronger privacy practices, and better measurement.

Our latest blog explores why identity has become essential for reaching the right audiences, improving activation, and connecting media to meaningful outcomes.

Read now: https://www.throtle.io/blog/how-healthcare-and-pharma-marketers-are-using-identity-in-2026-to-reach-more-patients