The Palace Reno

On list of things that won't last long, go ahead and add this 14K two-tone gold and diamond bike chain style bracelet 🫠

Put on your negotiating pants, come in store to try it on, and let's make a deal 🤝

For decades, the Beretta M9 served as the trusted sidearm of the U.S. Armed Forces. With the introduction of the M9A4, that legendary reliability has been completely modernized for the 21st century.

Retaining the iconic open-slide design and smooth double-action/single-action trigger, the A4 brings heavy-duty upgrades to the table. It features a red-dot ready slide, an aggressive texturized Vertec-style grip for better ergonomics, and a threaded barrel right out of the box. It’s a masterclass in blending military heritage with modern tactical requirements.

Are you a fan of the classic M9 styling, or do you prefer the modernized A4 updates? Let us know your thoughts in the comments below! 👇

When it comes to finding the perfect everyday carry setup, balance is everything. You need something slim enough to prevent printing, lightweight enough for all-day comfort, and backed by a reputation for absolute reliability.

For years, the Smith & Wesson M&P 9 Shield has remained a gold standard in the concealed carry community for exactly those reasons. Its micro-compact frame disappears easily under a standard T-shirt, yet it offers the ergonomic grip texture and confident control of a much larger platform.

What does your current daily layout look like? Drop your must-have EDC gear items in the comments below! 👇

Classic not out of style! This Smith and Wesson 66-2 is the pinnacle of power and elegance chambered in 357 magnum with signature "MagnasStyle" grips and all stainless steel frame. With a capacity of 6 shots with adjustable rear sights and orange polymer inserts for enhanced target acquisition. What's your favorite length for Smith and Wesson snub noses?

💎 She's priceless. Her gift doesn't have to be. This Mother's Day, give Mom something she'll actually wear, carry, and love — without paying retail prices.

From today through this Sunday, we're offering up to 25% Discounts on curated items for mother's day gift.

👜 Purses and bags. ✨ Fine jewelry. 💍 One-of-a-kind pieces.

Come in and ask your favorite associate, they'll help you find the perfect gift at the best price. That's what we do.

⬇️ Comment "MOM" below and we'll reach out personally to help you find the perfect gift or hold an item before it's gone.

📍 300 N. Virginia Street, Downtown Reno
📞 (775) 322-2863
🕐 Open 7 days a week

Selected items only. In-store only. While supplies last.

Nostalgic for game time on Sunday? Missing watching the Cowboys play? well it doesn't need to be football season to show off your team pride! This Gametime Cowboys watch comes with the original box for just $39.95 + tax. Stop by and grab it to keep that team spirit spirit alive all year around!

This Mothers day, its important to remember that those who protected us growing up need protection. This Rock Island 1911A chambered in .380 ACP is perfect harmony of power, handling, and concealability! With a beautiful burnt bronze finish to avoid corrosion and customizable!

The Browning hi-power was designed by John Browning but he passed before finishing so to meet requirements Dieudonne Saive finished with 10 round capacity of 9mm. The Browning served over 50 militaries and was a staple so Springfield reimagined it back with modern updates with the Springfield SA-35 which has as no magazine disconnect, anti-bite hammer, increased capacity to 15, enhanced controls and sights, and improved reliability. -35 -power