Swoon
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Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses, and accessories.
Please visit www.swoonbridal.com. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous.
18 years of Swoon 💗🧁🥂✨ What a journey it’s been. When I opened these doors all those years ago, I couldn’t have imagined what it would become. So many things have changed and evolved, but the heart of this store remains the same.
There’s a Dolly quote that says, “I’ve always tried to never step on anybody to get where I am. I’ve had to walk around a few people, jump over a few of ‘em now and then, but I think you’re a true success when you’ve seen your dreams come true and you can take pride in how you did it, and take pride in and respect and appreciate the people that helped you get there.”
There’s nothing more true. I can’t help but appreciate every single person who helped Swoon get to 18 — our brides, business partners, Swoonie staff rockstars, family; and friends — it takes a village, and I’m forever grateful.
A special thanks to my mentor, Karen Metz, who took a dreamer with a love for bridal under her wing and taught me everything I know. 💗
As we’ve mentioned before, we have built this incredible place following along the footsteps of one of the greatest to ever do it. Dolly was always a serious business woman who led with kindness. And that spirit lives on with us.
Happy 18th birthday to my first baby. She’s old enough to fly 🦋💗 ✨
Swoonie and Lucky Lady picks for Sample Sale 💗🍀✨ Who would you choose?
See you Lady Luck Bridal Sept. 23-26 for some smokin’ deals!!! Read our Sample Sale post for all the deets.
The secret to our Swoon Magic …. Alisha 🪄✨
We love youuuuu 😬🫶
08/21/2026
We are hiring a ✨BRIDAL STYLIST✨ for both Swoon and Lady Luck!
This is an amazing opportunity to work in bridal — helping women feel seen and beautiful, making dress dream come true, and being able to help your brides feel grounded and find their dress. You’ll be working for a small, locally owned business, amongst a female-centered team of magic makers who value hard work, dedication, and commitment.
💗 The right person for the job loves hustle, details, aesthetics, be able to read vibes quickly, and execute with a sense of humor and sparkle.
▫️Commitment — 20-25 hours per week. Two weekdays + Saturdays (Saturdays are a must)
▫️Compensation — Hourly + commission + tips
If you’re interested, please email your resume + cover letter to 💌 [email protected]. Utilize this as a chance to tell us why you are right for us. We are authentic-people people. Do not use AI to write your cover letter if you truly are interested.
We are happy to field any questions via phone or text if you want to touch base before applying or introduce yourself!
☎️ 775-826-0505
08/19/2026
That summer kind of love. Give us all the bright, summery mountain meadow vibes of Amber + Austyn’s stunning big day. 🌸⛰️
Amber wore Landon by MADI LANE BRIDAL | Wedding Dresses and their day was captured beautifully by Reno, NV + Tahoe + Northern CA + Travel Photographer. Catch a closer look at the magic today in the Swoon stories ✨
Venue: Tannenbaum - Alpine Events
Coordinator/planning: Event Planning by Annie
Photographer: Reno, NV + Tahoe + Northern CA + Travel Photographer
Videographer: Jared Emerson
Hair: Hair by Jensen Ford
Makeup: Reno/Tahoe Makeup + Spray Tans
Dj: Epik Weddings & Events
Cake: Izzy B’s Sweet Treatery
Florists: Sweet Stems & Co. | Weddings and Events
Dress: Swoon Bridal
Suit: In Italia Men’s Wear
Wedding band: Trademark Jewelry & Design
Congrats, our darling Swoonies! Thank you for choosing us to help you find the ONE ✨
Aimery by Rue De Seine Wedding Dresses — a gown that makes time stand still 🥀
New to Swoon. You’re gonna want to meet her. ✨
We are simply smitten with our new Swooning fans for our brides 🪭✨
08/04/2026
5 things you may not know (but should) before you embark on this magical journey.✨
We are always on the hunt for someone special and unique, and Onyx by our new Lady Luck designer all who wander checks every box. She’s uniquely gold, with a spectacular gathered neckline, and the pick-ups on the skirt are simply TO DIE FOR.
What do you think — Should she make her home down this way?
Let us know with a 💛 in the comments!
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Telephone
Website
Address
530 West Plumb Lane, Suite E
Reno, NV
89509
Opening Hours
| Monday | 10am - 3pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 4pm |
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