Truth Collective
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Hi. We're Truth Collective. We help brands be ever braver through our two specializations: brand identity and brand activation. Being an AOR. Yawn.
Exaggerating numbers to make a book of lists. Filling out timesheets. That’s not what creates remarkable, productive opportunities for brands. So we strip away anything that doesn’t make the work or the relationship extraordinary. We choose a model focused on headspace and productivity instead of headcount and capacity. And we develop strategy, ideas, and content that drive real results—because being different only matters if it makes a difference. Truth Collective is a Proud Member of the American Association of Advertising Agencies, Rochester Advertising federation, and The American Marketing Association.
10/08/2026
The biggest opportunity with AI isn’t getting machines to do more work for us. It’s learning how to do better work with them.
And with each other.
Join Josh C**n for The Co-Creation Advantage, a look at how bringing people and AI into the creative process together can lead to stronger ideas, greater ownership and teams better prepared for what comes next.
Thursday, October 29 @ 1PM EST
Register now: https://bit.ly/TCWebinarOct29
As digital channels get more crowded, automated, and algorithmically samey, showing up in person can make a brand feel different.
That doesn't have to mean a massive activation. A local event, hands-on workshop, or more thoughtful conference experience can give people something meaningful to do, remember, and share.
This time on Baby Badger, we're digging into why physical experiences are gaining ground and what any size business can do with the opportunity.
Read the latest and keep digging: https://truthcollective.com/insights/industry-insights/experiential-marketing-doesnt-need-a-massive-budget/
10/05/2026
Sunday scaries, meet our Monday morning poll. If animals could talk, which would be the rudest?
10/02/2026
October is Domestic Violence Awareness Month, a time to raise awareness, stand with survivors and make sure people know that support is there when they need it.
Here in our community, Willow Domestic Violence Center works every day to help survivors find safety, support and a way forward.
This month, we’re revisiting some work created with Willow over the years. Work created to make support more visible, challenge assumptions about domestic violence, and remind survivors that they are not alone. These messages still matter.
Learn more about Willow and the resources available at willowcenterny.org
24-Hour Hotline and Text line (585) 222-SAFE (7233)
09/29/2026
Clarifying to HR that this is what I meant by "cute coworkers."
Cats of Truth edition.
09/29/2026
Another week, another warm-up question from our Monday kickoff. Which day of the week is the worst? We'll show our answers, are you brave enough to defend yours in the comments?
Microsoft Copilot seems to be everywhere or nowhere, depending on your workplace.
Do you use it? What do you think? 👨🏽✈️
Read the full article here: https://truthcollective.com/insights/industry-insights/copilot-the-flight-plan-for-what-it-actually-does/
09/23/2026
Clarifying to HR that this is what I meant by "cute coworkers."
Dogs of Truth Edition.
09/22/2026
Every week, we warm up with a creative question. Now, we're extending that tradition to the good people of social media. So, which skill would you instantly download?
Let us know what you'd choose in the comments.
09/21/2026
Last chance to register for the upcoming webinar, “Your Next AI Advantage isn’t AI!"
You’ll learn:
- How to identify the human and organizational friction holding back your AI advantage.
- How to redesign the work before applying the technology.
- How to move from AI experimentation to meaningful change.
Thursday, Sept 24 @ 1PM EST
Register now: https://bit.ly/4gDFSjy
Click here to claim your Sponsored Listing.
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25 Russell Street
Rochester, NY
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