Simple Tree Digital

Seeing all of the crazy ninja stuff people do with AI is overwhelming.

You feel guilty for being "behind".

Your mind races on what you could or should be doing.

But I think like in life in general, we should adhere to our own pace.

I've slowly been integrating AI for a while now, but not at a crazy rapid pace.

It all begin using it to message old lead and have a conversational booking agent re-engage old leads.

A simply, yet highly impactful strategy to implement it. Since we've reworked how we build and deploy this.

I kept going about my normal work day and slowly picked up more skillsets on how to improve existing processes, not get rabbit holed down some crazy automation that really didn't have near term relevant use.

There will always be the fear of getting left behind, but I think what is worse is being stuck at the metaphorical intersection not sure where to go because of what you think you could be doing because someone is showing off some crazy new technique.

What I'm trying to say is while it's good to practice continued education, it's counter productive to stress about all of the things you should be doing because someone else is doing it. (I know from first hand experience).

Instead continue focusing on the direction you've been set at, and when it makes sense invest the time into improving processes with or without new technology.

I am trying to get better at posting content. So I decided to film my screen going over how we comb over potential new keyword iterations and how to incorporate this and real world assets into our messaging. Nothing incredibly novel or mind blowing. But a new useful process I've picked up.

Analyzing competitor landing pages vs our own...

Key Takeaways:

1) Copywriting: Highlight the pain, benefit driven, outcomes. Distill the key economic drivers that have the most impact.

2) Don't overwhelm. Focus on the deliverables. Visually simply key concepts and their impact with proof.

3) Gamify the survey/form. One step at a time.

At the end of the day you really can't make too many judgements until you test! The fact is these landers could be killing it and ours will fail. This is just my analysis having run campaigns for years.

What do you think of these landers?

Conversion Tracking... What You Actually Need to Know

1) It tells the ad platforms what a good lead, appointment, or closed deal looks like. The more signal you feed it, the better it gets at finding more of them.

2) Server side tracking helps you bypass ad blockers and get cleaner data back to the platform.

3) Be patient. Building strong data takes money and time. You're competing against massive companies with millions behind their ads. But that conversion data you're building? Is worth a lot!

Take the time to build this out correctly and send data back for leads, appointments, and when a customer closes. Then you can slowly optimize to "fish upstream" and find better leads.

Of course this is very case by case on your industry, budget...etc but best practice to start collecting the data and sending it back to the ad platforms.

If there’s one thing I’ve learned from listening to successful mentors, it’s that business has its own laws of physics.

They taught me two core principles:

1) Money loves speed.
2) Action over perfection.

I use these "mantras" if you will, to my focus efforts and worry less about failure, and instead focus on building.

Imperfect action beats endless mental revisions. Break ground before you overthink it.

Like this video explains, I am not worried about getting the design perfect at first bat.

My focus is getting compelling information that explains the economics of commercial solar in Canada.

Prospects want to understand how your solutions help them, and why you're credible to solve them.

Like this post, we are getting something out there sharing what we do, even if it's the bare minimum. And for the detail oriented people, yes we fixed the broken image 😂

If there's a project you've been wanting to start that keeps getting pushed back, dedicate a Saturday morning to making a dent.

It reminds me of a piece of advice I got from a middle school fortune cookie that has stuck with me ever since: "Starting is half the battle."

How to Shore Up a Diversified Lead System That Generates Daily Leads Without a Massive Ad Budget with these 6 "Tried and True" Assets

1) Conversational AI lead intake + booking system
2) Authority website built for organic and LLM visibility
3) Consistent link building to lock in search and maps rankings
4) Content engine powered by real case studies
5) Paid ads with education and proof-based messaging
6) Google Reviews + Referrals on autopilot

This video breaks down the highest impact deliverables we implement first for every new client.

1) Conversational AI lead intake + booking system
Every lead gets contacted and booked within minutes, day or night. No more losing deals to the installer who called back first. This number one issue we have to fix for clients first so they get a better ROI when they turn on the lead faucet.

2) Authority website built for organic and LLM visibility
Your site is built to rank in Google and get pulled into AI search results, so you show up wherever homeowners are actually looking now. Go hard on service pages, location pages, case studies, and insightful posts on your industry that provide up to date value to customers.

3) Consistent link building to lock in search and maps rankings
All SEO is is content and links. Steady link acquisition keeps your rankings climbing instead of stalling out after the first few months. Get the foundation links built, then invest the money into local sponsorship links.

4) Content engine powered by real case studies
Real install stories build trust faster than generic marketing copy, and give search engines fresh, relevant content to index. These will convince customers you're legit, and help feed your ads.

5) Paid ads with education and proof-based messaging
Ads that teach and prove instead of just pitch convert skeptics. Focus on the economics, the ROI, what makes your process professional and valuable.

7) Google Reviews + Referrals on autopilot
A steady stream of reviews and referral leads compounds your reputation and gives you a lead source that costs nothing per click.

This is the exact system behind 200+ installs a year for a single installer. Book a call if you want it too.

We’re using AI to build out full local websites the right way, optimized for authority and built to rank, so the phone actually rings.

Then when a lead comes in, AI takes over the follow-up automatically, texting them within seconds, qualifying them, and booking them directly into the calendar or routing them to a call.

No leads slipping through. No manual follow-up. Just a system that runs while you sleep.

This is what we’re building for local service businesses right now.

DM me “SYSTEM” if you want to see how it works.