Performcb

Fintech growth should come with proof, not promises.

Meet with our VP of Strategic Partnerships, Walter Long, at Money20/20, October 18-21 in Las Vegas. Walter will be on the ground talking about how the Outcome Engine and the people behind it help finance apps reach customers worth keeping.

Schedule a meeting:
https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

In 2015, incent meant a coin, an install, and a user gone by lunch.

In 2026, it means a verified down-funnel action you actually chose to pay for. Same word, different channel. Here's what changed: https://www.performcb.com/content-hub/incentivized-traffic-reward-based-user-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=incentivized-traffic-reward-based-user-acquisition/

Incentivized Traffic in 2026: The Modern Guide | Perform[cb] Modern incentivized traffic pays for verified outcomes, not installs. See how reward-based user acquisition filters fraud and scales qualified mobile users.

Your dashboard says every channel is working. Incrementality tells you which ones actually are.

A leading fintech app put the question to the test and proved 89% incremental lift on iOS and 97% on Android. See how: https://www.performcb.com/case-studies/study/fintech-app-incrementality-holdout-testing/?utm_source=facebook&utm_medium=social&utm_campaign=fintech-app-incrementality-holdout-testing/

Fintech Incrementality Case Study: 89-97% Verified Lift A leading fintech app proved 89% incrementality on iOS and 97% on Android using PSA-style holdout testing. See how it separated real lift from misattribution.

Anyone can buy a spike in installs. Building a player base that sticks is the real game.

That's what our team talked about at Global Gaming Expo - Las Vegas this week. Thank you to every team that joined the conversation. Until next time, Vegas.

Sports betting apps are legal in 30+ states and still can't get Google or Meta to run their ads at scale.

Learn how to grow real depositors in the channels the walled gardens can’t reach: https://www.performcb.com/content-hub/sports-betting-user-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=sports-betting-user-acquisition/

Sports Betting User Acquisition 2026 Sports betting user acquisition: grow real depositors where Google and Meta restrict betting ads. See how to pay for bettors, not clicks, in 2026.

A $45 CPL isn't always cheaper than a $90 CPL.

Finance acquisition teams may be optimizing for the wrong metric, and it's costing them funded accounts. Learn which channels actually produce users who fund, activate, and stay: https://www.performcb.com/content-hub/finance-customer-acquisition-beyond-paid-search/?utm_source=facebook&utm_medium=social&utm_campaign=finance-customer-acquisition-beyond-paid-search/

Scale Finance Customer Acquisition Beyond Paid Search Cheap leads do not fund accounts. See how finance brands scale customer acquisition beyond paid search and optimize toward funded, compliant outcomes.

There's a difference between acquiring customers and harvesting existing demand.

Most brands doing the latter think they're doing the former. See which one your program is actually built for: https://www.performcb.com/content-hub/outcome-based-customer-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=outcome-based-customer-acquisition/

Outcome-Based Customer Acquisition: Uncover Untapped Growth Your existing channels recycle the same demand. See how outcome-based customer acquisition reaches new buyers and drives truly incremental growth.

What if your highest-ROAS channel was the TV in the living room? A leading BNPL app bet on CTV, and it became their #1 revenue source of the month, earning back 100% of media cost within 7 days on iOS against a 15 to 20% benchmark. The couch converts.

See how: https://www.performcb.com/case-studies/study/bnpl-app-ctv-user-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=bnpl-app-ctv-user-acquisition/

CTV Case Study: 100% Day 7 ROAS for a BNPL App A leading BNPL app made connected TV (CTV) its #1 revenue source, with 100% Day 7 ROAS on iOS and double the install-to-subscription rate.

Ready to turn installs into engaged, high-value players? Meet with our team at Global Gaming Expo in Vegas next week to learn how to activate the channels built for your game. Schedule a meeting with Tina Dunn and Sydney Techentien: https://links.performcb.com/trade-show-request-a-meeting?utm_source=facebook&utm_medium=social&utm_campaign=trade-show-request-a-meeting

Fresh off the floor at Business of Apps New York. 🗽

Great day, great conversations, and a whole lot of alignment on paying for outcomes over installs. Thanks to everyone who traded ideas with us. Until next time, NYC.