Matthew Gattozzi

Here are 4 steps to ad creation

1. Ideation
2. Production
3. Launch Ads
4. Analyze Data

Then use data to inform your ideation process.

A content creation cycle is formed.

Your content library is probably worth hundreds of thousands of dollars.

You just need to tap into this treasure trove.

Most brands get lots of content from many sources, publish once, and never really touch it again.

They then spend time and money getting new content.

Sometimes there are folders of content from influencers that was never run as an ad or only on organic.

To extract the value of your content library, you need FRAMING.

Framing allows you to architect a performance ad from lots of content put together.

You add in a performance aspect to the content like text on screen, a voice over, etc.

You create more ads from your dormant content.

You don't always need new ads from new creators.

Sometimes you just need to edit what you have.

Multiple mashup edits we have done for clients have outperformed in their accounts.

Don't sleep on your content library.