Jed Collins

Coaches recruit stats.

Brands recruit stories.

NIL doesn't pay for effort -- it pays for identity.

The athletes landing the best brand deals aren't just talented -- they know who they are, what they stand for, and how to communicate it. That's not a stat sheet. That's a story.

Stats get you noticed. Stories get you remembered.

And while stats end when the season does, a story compounds for a lifetime.

4th & Goal is a blueprint for capturing your journey, finding your voice, and building your personal brand before someone defines it for you.

Every athlete has a story.

The question is: Are you writing yours?

This is where NIL begins.

&Goal

One of the greatest gifts football gave me was the relationships.

Back in 2014 with the Detroit Lions, I had the opportunity to share a locker room with Dan Orlovsky. What impressed me then wasn't just the football IQ -- it was his character, leadership, and willingness to invest in the people around him.

So, when I started working on 4th & Goal, I knew there was nobody better to write the foreword and start the story.

I'm incredibly grateful for his support, his friendship, and the impact he has had on so many people -- including me.

Thank you, Dan.

And if you haven't grabbed your copy of 4th & Goal yet, now is the time. It's a perfect Father's Day gift!

Grab your copy now on Amazon.
https://buff.ly/NLKgpMJ

&Goal

WNBA games are so fun with my girls, even better when you are sitting courtside thanks to Nate Silverman and the Seattle Storm!

We celebrated my mini me's birthday this week.

Same fire. Same heart. Same energy for life.

You have the biggest heart and a gift for making friends with anyone, anywhere.

Your love for all things pink and shimmery fits you perfectly -- bright, bold, and full of joy.

Keep being you, Perri. The world is better because you're in it.

Love you forever.

Happy 10th birthday, Perri Nola.🩷💫

Most athletes skip the plan entirely — and that's why the money disappears.

The 3-step foundation every Business Athlete needs:
1️⃣ BURN RATE — Know your monthly lifestyle number
2️⃣ CASH CUSHION — 6 months saved in a high-yield account
3️⃣ INVESTING — Index funds for long-term, low-cost growth

You can't score if you don't know the game. Build the plan first.

💬 Which step are you on? Drop it below.

As an author, there's no better feedback than hearing how a book is impacting families.

One dad recently shared that reading 4th & Goal with his son has created conversations they may not have had otherwise. Conversations about mindset, setbacks, goals, and life.

This Father's Day, give a gift that lasts longer than a tie, a grill gadget, or another coffee mug.
Give something that creates connection, sparks meaningful conversations, and helps build memories together.

Because the greatest lessons aren't always taught -- they're shared.

Link to buy audible, paperback, hardback or ebook on Amazon:
https://buff.ly/FXRiZg8

&Goal

🎙️ It's official -- 4th & Goal is now available on Audible!

Recording this audiobook was a special experience because it gave me the opportunity to share these stories, lessons, and life-changing moments in my own voice.

4th & Goal is about more than football. It's about building a life around what truly matters.

Whether you're driving to work, working out, traveling, or just looking for a little inspiration, you can now take the lessons from 4th & Goal with you wherever you go.

Thank you to everyone who has supported this journey. I can't wait for you to listen.

🎧️ Grab your copy on Amazon Audible today and let me know your favorite takeaway.
https://buff.ly/L2vT4Xp

&Goal

Grati-Tuesday

Appreciate the New England Patriots and Richie Armand for bringing me in to talk to the guys about how you go from rich to wealthy.

Always a fun topic to expand on.