Northbound

We're brand strategy experts helping brands to become successful through understanding and realizing their true North – where all stakeholders within the company are guided by a common purpose and that purpose is demonstrable, differentiating, and meaningful to customers. Through this purpose, our clients are able to serve employee and customer needs beyond functional transactions and reach the elusive area of loyalty and evangelism. We're best at solving complex consumer and b2b challenges with our client and agency teams. We uncover creative, emotional insights that can alter the trajectory of a business, and then turn those insights into real-world deliverables our clients can use in the wild. Through our collaboration, clients are able to grow exponentially and with purpose, so as they grow they build equity and increase relevance to their customer base. Clients have called on us to help in:

• Opening new target markets
• Positioning a brand within a shifting competitive landscape
• Crafting stories that aligns and reinvigorates organizations
• Launching more effective, evocative websites and communications tools
• Creating identity in look, feel and voice that creates dialogue and interest
• Developing names that celebrate new leaps in technology

Our clients include Microsoft, KPMG, and a large PNW online retailer; as well as mid-sized clients and start-ups. We work across verticals from consumer and b2b technology (Redfin, DoubleDown, Classmates, Apptio) to education (Global Online Academy, Eastside Catholic) to real estate (MSRE, Ivanhoe Cambridge) to packaged goods and manufacturing (Toosum, Callie's, Bodypoint, Genie, Marathon Industries). Our specialties include:

• Target audience insights
• Brand vision setting
• Brand strategy
• Naming
• Storytelling, messaging, and brand content
• Design
• Marketing planning
• Creative strategy
• Customer experience planning and strategies