Wild Gravity

What do big ad agencies actually sell? (Hint: it's not your product.)

They're chasing awards — and award-winning doesn't mean the ad actually sells your product.

Find a partner interested in one thing only: promoting your business.

Join my next seminar to find out how to get more from your marketing.

Why does streaming advertising work like digital?

Because it is digital.

That means your business gets social media's precision metrics at TV's scale — for a fraction of TV's cost.

Join my next seminar to find out how to make your marketing do more.

If you love (or hate) ads, this can be quite addictive.

Try applying these 5 Magic Metrics to any ad you know.

Better yet, factor them to your own creative and get more people booking your business.

Hacking Advertising exists so you stop guessing and start measuring.

Marketers ever experienced this?
Your agency needs an org. chart to change a lightbulb.
We just needed a ladder. 🪜
Ever had your agency turn a five-minute ask into a full production? Tell us below.

Here's why we shoot on green screens.
This topic stirred up some debate last time.
Here's the thing: for screen content, comping in post isn't a shortcut. It's a flexibility play.
When the messaging on a screen has to change after the shoot - new visuals, legal sign-off, product still unfolding - you need that flexibility built in from day one.
That's the reality of working at enterprise level. Comp gives room to move without reshooting.
Check out these before and afters and let us know where you land - comp or live every time? 👇

This is my TV commercial. It's running on streaming TV right now.

We made it in 2 days and started running it on Streaming TV on day 3. It might not be the best ad, the "talent" had very limited range, but it was engineered for response.

And it is now running and driving leads on day 4.

I've spent fifteen years making and buying TV ads. Back then you bought shows and networks, dayparts and spots, on broadcast and cable...and hoped. Then you relied on survey data to find out if it worked, and the answer was always some version of "we think so."

That world is gone. Streaming ads get bought like digital. Zip code, household income, age, interest. You can even upload a list of the exact people you want to reach. On TV. You drop a pixel on your site and watch exactly what it did. Entry pricing runs about fifty dollars a day.

So I'm running a streaming TV ad for a workshop about running streaming TV ads.

On August 13 I'm walking a room through how it works. One afternoon at our studio in Seattle.

Twenty seats were available. Ten are left.

Link in bio

Every brief today says the same thing - "We can't afford to miss."
But here's what nobody in this industry will tell you:
I've missed. A lot. Back when I was the client, not the agency.
That's not a confession. It's the reason Wild Gravity exists.
🎥 Full story above. Comment "FORMULA" if you want the process we built to avoid this happening.

I ran advertising at Microsoft, it still took me an entire evening to publish ONE ad with Facebook Ads Manager last night.

Two pixel datasets. Advantage+ settings that turn themselves back on. A translation screen nobody asked for. A rejection because it tried to force a WhatsApp version.

Meanwhile, putting ads on Streaming TV is simple. Pick your zip codes, set $50 a day, upload your spot. TV ads got easier than Facebook ads and almost nobody knows it yet.

They're just as targeted and measurable, and advertisers report they convert at 2x-3x.
..and your competitors aren't there yet.

Learn everything you need to know in one afternoon. Get the magic conversion formula and your own 45-day get-on-TV plan.

TV advertising is no longer a dream. Make it a reality.

Thursday, August 13. One afternoon at the Wild Gravity studio in Seattle. $47.