GA Creative

When considering what to post on your brand’s owned social media channels, you may have heard, “Post more Reels.” With their vertical video format and ability to live on your brand’s feed (unlike Stories, which disappear), Reels are one of the most popular post styles right now. But are they better than multi-image carousels?

https://www.gacreative.com/post/reels-vs-carousels-which-is-the-most-effective-owned-social-media-post-style

If we joined your marketing team tomorrow to turn your website into a true conversion engine, we’d roll up our lab coat sleeves and start with three things:

1️⃣ Map your visitors’ journeys
Who’s coming to your site, what do they need at each stage, and what decisions are they trying to make? That should drive your structure.

2️⃣ Clarify your value prop on key pages
On your homepage, services, and pricing pages, it should be obvious why someone should choose you—and what proof backs that up.

3️⃣ Fix the friction in your forms and flows
From contact forms to demo requests, we’d streamline fields, reduce clicks, and make it crystal clear what happens after someone hits “submit.”

The goal isn’t just more traffic. It’s more of the *right* visitors taking the next step.

We share more on how to do that in our article on how to turn your website into a conversion engine: https://www.gacreative.com/post/how-to-turn-your-website-into-a-conversion-engine

Advertising for government and civic organizations on Meta comes with rules—and real opportunities. We help civic teams turn policy constraints into measurable results with compliant creative, audience-first targeting, and clear reporting. Read our approach to social media engagement for government clients, then let’s talk about how we can make social media work for your program:

Our approach to social media engagement for government clients Public trust is earned in the open on social media—and that’s especially true for our government clients. According to Gallup, “Currently, 59% of Americans trust their state government to handle state problems, and 65% trust their local government to handle local problems.” Every post, reply...

In my headphones/in my hands: GA Creative edition. What do you listen to and sip at work? Seriously, we need ideas...

A little color inspiration from the ivy-covered walls and vibrant blooms of Butchart Gardens. 🌿🌺

Tell us your biggest design pet peeve below! 👇