RoundPeg

RoundPeg

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RoundPeg is the marketing consultancy that works with B Corps and other for-benefit businesses to am Have something else in mind?

RoundPeg is a marketing firm that works with B Corps and other for-benefit businesses to increase profits and amplify social impact by rethinking the customer relationship for good. We help impact brands activate their Purpose to engage customers, increase retention and build loyal communities of influence. If you’re using business as a force for good, check out the Pegable Blog (bit.ly/RP-blog) for ideas, advice and resources on activating your company’s Purpose. Contact us (bit.ly/Hello-There) and tell us what you’re thinking.

08/07/2026

There's a simple step in the creative design process that you - or the graphic designers that work for you - are probably missing. This simple but crucial step makes ALL the difference in designing high-performing, results-driven creative that will make your boss and clients ecstatic. Learn what you're missing: https://roundp.co/become-a-better-designer

How Redefining Your 'Why' Can Take Your Brand to the Next Level 08/05/2026

More people than ever are starting their businesses. What's your answer when asked why you started your company? Is it sincere or a basic go-to answer? Read this article to learn how connecting with your 'why' instead of your 'what' will help you succeed with your business.

How Redefining Your 'Why' Can Take Your Brand to the Next Level Too many entrepreneurs confuse their "why" with their "what," which stagnates growth and makes it easy to feel unworthy of their own success.

08/03/2026

To further pamper and protect your little one, check out our favorite natural and organic baby care brands. We ❤️ brands like Little Green Radicals, p a c t and . Check out our recs for baby clothing on the blog: https://roundp.co/2Y74xUa

Ask a Radical Copyeditor: What’s the Best Way to Refer to Everyone Who Isn’t Cis? 07/31/2026

Not your typical proofreading tool.

Ask a Radical Copyeditor: What’s the Best Way to Refer to Everyone Who Isn’t Cis? A dive into various umbrella terms, why “trans” isn’t usually adequate, and how to be radically inclusive with your language.

7 Pro Tips for Finding the Creative Talent to Grow Your Organization - RoundPeg 07/29/2026

Your hiring manager may know how to spot creative talent -- but do they know how to nurture creative growth? Are they screening candidates for the right things? Here are some pro tips for finding (and keeping!) the right creative talent for your business.

7 Pro Tips for Finding the Creative Talent to Grow Your Organization - RoundPeg Because of COVID, hiring creative talent is more difficult than ever. Don't miss RoundPeg's 7 pro tips for finding the perfect designer to grow your business.

Bringing Up Baby (The Sustainable Way): Part 2 - RoundPeg 07/27/2026

Clean, safe, recommendations? Why yes, discover them on our blog: The Greater Good Diaper Project, Bambo Nature USA, GroVia and more! Get recs for all your baby needs (bathing, clothing, baby food): https://roundp.co/2Y74xUa

Bringing Up Baby (The Sustainable Way): Part 2 - RoundPeg Tips for sustainably clothing, entertaining and gearing up your baby. These eco-friendly recommendations are good for your wallet, your baby and the planet!

07/24/2026

Yours is a conscious company. Do you have what it takes to LEAD with Purpose? Discover the 8 practices that set Purposeful leaders apart: http://roundp.co/leaders-with-Purpose 👍

Brands Taking Stands on ESG Issues Is a Movement, Not a Moment, Say 82 Percent of Corporate Leaders Surveyed by 3BL Media and GlobeScan 07/22/2026

New research reveals that environmental, social and governance issues are top of mind for C-suite executives as they prepare for 2019. It's a good time to be a . is here to stay:

Brands Taking Stands on ESG Issues Is a Movement, Not a Moment, Say 82 Percent of Corporate Leaders Surveyed by 3BL Media and GlobeScan Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. The tightening labor market, specifically competitive pressure for...

Here's why truth in brand storytelling matters | MarTech 07/20/2026

The truth inspires action. Brands win customer loyalty when messaging and experience work together seamlessly. One without the other is either comes off as an empty promise, or a missed opportunity. Many conscious brands are campaigning around , but their action has to deliver in the story they share - and some brands miss the mark.

Here's why truth in brand storytelling matters | MarTech Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.

07/17/2026

Latest research: "BUYcotts are expected to grow at a faster pace than boycotts over the next few years for several reasons identified by the research:" Does your company's Purpose compel consumers to your products??

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8121 Georgia Avenue, Ste 300
Silver Spring, MD
20910

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm