BotDojo

Many B2B SaaS companies hit a growth ceiling somewhere between $5M and $10M ARR.

Personal sales channels like founder-led, referrals, partners, and outbound are all powerful.

The challenge is that these channels are personal by nature, which makes them inconsistent and difficult to scale.

The companies that break through that ceiling don’t rely on more tactics.
They focus on building a demand generation system.

In this free live session, Kalungi founder Stijn Hendrikse breaks down the 3 things B2B SaaS companies that scale past $10M ARR have in common when it comes to generating qualified pipeline.

You’ll learn:
1. How to get clear on your ICP and problems that create urgency
2. How value-first demand generation builds trust before buyers are in-market
3. How to use real sales feedback to continuously improve pipeline quality

This session is designed for SaaS founders and growth leaders who feel like growth has slowed, pipeline feels spiky, or demand is hard to plan around.

Many B2B SaaS companies stall between $3M and $10M ARR, not because sales stops working, but because demand is inconsistent and difficult to scale.

In this free mini masterclass, Stijn Hendrikse breaks down the three demand generation strategies that consistently show up in B2B SaaS companies that successfully scale past this stage.

You’ll learn how these companies get clear on who they’re really for, how they create demand by leading with value before selling, and how they use sales feedback to continuously improve pipeline quality.

If you’re looking to build more predictable, qualified pipeline without piling on more tactics, this masterclass will give you a clear starting point.