Stormlily Marketing

Here’s your homework ...

Write your answers to the 2 questions below. Don’t just think about it for a sec and move on. ;)

Q: What do you want your customers to experience with your equine business? What’s the feeling you want them to have throughout their journey with you?

Q: What do you want your customers to say about you when you’re not in the room?

When you have those answers, you can use that to help you build a trustworthy equine brand.

And, this is for ALL stages of your business. As you learn, grow, evolve, and expand, this is work you’ll keep coming back to.

Questions? You know I’m here for it! Drop ‘em in the comments or send me a DM.

Always happy to help you get the clarity that brings confidence as you market your horse business!

Feeling completely prepared is a myth ...

Whether you’re in year one or year 15,
entrepreneurship in the horse world means taking risks and betting on yourself.

Growth happens when you’re willing to step into opportunities that stretch you.

That’s when you choose to trust the skills you’ve developed and trust yourself to keep learning along the way.

Kelly Vineyard, MS, PhD started EquiVine PhD Nutrition with that same trust and has built an in-demand equine nutrition consulting business as a result.

Learn more about Kelly’s business-building journey and lessons learned on my How to Market Your Horse Business podcast.

🎧 Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

♢ Comment 224 for the listen link

♢ Head to Stormlily.com/224

Good news. Daily posting is not the only way to grow ...

This is not a bash on social media marketing for horse businesses. It’s a great tool. Hello, we’re here connecting because of it.

This is a wake-up call to help you see that succumbing to pressure to post on social media every day or multiple times a day without having a real strategy is costing you. And you’re likely not getting a return on that investment.

Yet, when you start with clarity on who you’re serving and the journey you’re taking your customers on, that’s when you utilize social media in a way that’s actually connected to your business and personal goals.

(And often discover additional ways to grow that feel like you.)

If you’re not sure how your social media strategy (or lack of) connects to actually building and growing your equine business, let’s chat.

Drop COACH for info on 1:1 business and marketing coaching for passion-driven equine entrepreneurs.

And if business coaching is new to you, know this. It’s so much more than just a video chat. I’ve got frameworks, tools, and resources at the ready so you can take consistent action.

❗️Marketing doesn’t end at purchase ...

Your client intake process is the first real experience a client has of what it’s actually like to work with you.

Please don’t minimize it. It’s a reflection of your brand and a real opportunity to cement in their minds that they made the right choice to hire you or buy from you.

Here’s a practical way to uplevel the experience. Ask yourself:
How do you want people to feel during that initial client intake with your equine business?

Thanks to Jamie at Equinerevshare.com for having me back to his podcast to talk all things marketing for horse professionals. Be sure to check out the Equine Business Edge podcast. He has some great conversations happening there!

P.S. The application here isn't just to get your email list going. It's to make decisions for marketing your equine business based on data versus how you feel about it. It's not an either/or scenario as much as it's a both/and set-up. Social media is a great tool. AND, you do not own your audience is your rely 100% on social for your marketing.