Mid-West Family Marketing - Springfield, MO

We're excited to share the next chapter for Mid-West Family Springfield.

Pending FCC approval, Mid-West Family Springfield will combine with Zimmer Communications to continue serving listeners, local businesses, and the communities we love.

We're incredibly grateful to our employees, listeners, advertisers, and community partners who have supported us over the years. Your trust and support have made this journey possible.

While this marks a new chapter, our commitment to local radio and helping local businesses grow remains at the heart of everything we do.

Big things are happening at Zimmer Communications! 🎉

Pending FCC approval, Zimmer Communications plans to combine its Springfield operations with Mid-West Family's Springfield radio group. As part of the planned merger, we're excited to welcome four well-known stations to the Zimmer family: 104.7 The Cave, 105.1 The Bull, 102.1 The Won, and Q92.9.

Together with our current Springfield stations, this will allow us to serve even more listeners, support more local businesses, and continue investing in the local programming, personalities, and communities that make southwest Missouri so special.

We're excited for what's ahead and look forward to welcoming these stations to Zimmer Communications!

Help us wish our own in office rockstar a very happy birthday! Keep rockin Jay!

A website is more than an online brochure. It's often the first impression people have of your business.

In this client testimonial, JAMCO Builders shares how a new website and community-focused marketing helped strengthen their brand and create lasting connections with customers.

Thank you for trusting Mid-West Family Marketing to be part of your story.

Building a Brand: JAMCO Builders | Mid-West Family Marketing Client Story What is it like working with Mid-West Family Marketing in Springfie...

What a way to kick off football season.

Our annual Chiefs Happy Hour brought together Chiefs fans from across the Ozarks for an evening of great conversation, special guests, and plenty of excitement for the season ahead.

A big thank you to Mitch Holthus, Danan Hughes, Mike, and Ned for making the night even more memorable, and to everyone who joined us. We appreciate being able to bring events like this to our community.

Go Chiefs!

102.1 The Won 104.7 The Cave

2026 Chiefs Happy Hour Mike The Intern, Ned Reynolds, Mitch Holthus, and Danan Hughes are LIVE from the Alamo Drafthouse to discuss Chiefs football!

Our team had a great weekend on the lake 😊

TODAY IS THE DAY!!!

TODAY, SATURDAY, June 27th, we’re teaming up with Smirnoff to ICE THE LAKE! 🍹😎🎉 Find us on Table Rock Lake on as we hit up all the hot spots and hand out FREE samples of Smirnoff’s newest Sunny Days flavors (to those 21+).

AND, from now until July 6th, hit up any participating Price Cutter, find the Smirnoff display and scan the QR code to enter for your chance to win a prize from the Ice The Lake Summer Prize Pack, consisting of all the coolest lake toys this summer including a wakeboard, a 5 foot inflatable disc, or a wake surf board from Ski Shack. 🤩 Must be 21 to win, and while you’re there, grab Smirnoff’s newest Sunny Days flavors and make the most of your lake season.

Ice The Lake is brought to you by Smirnoff and Springfield’s Rock Station, Q92.9!

What a great day at SGForum!

From meaningful conversations to new connections, it was inspiring to see so many young professionals investing in their growth and in the future of our community.

We're proud to have been a sponsor and appreciate The Network for bringing everyone together for another fantastic event. Here's to the connections that continue long after the event ends!

It wouldn't be a party without a family photo!