BusinessWest

🎙️ New on BusinessTalk!

What happens when one of America’s fastest-growing sports becomes a booming business? BusinessWest sat down with Kim Bastien, founder of Empower Pickleball, to discuss the incredible growth of pickleball, the community it’s creating, and the opportunities driving its success.

🎧 Tune in now to hear the conversation and discover why pickleball is making such a big impact—on and off the court.

Thank you to our sponsor: Greenfield Cooperative Bank for making these episodes possible.

Listen now: https://businesswest.com/blog/businesstalk-with-kim-bastien-founder-empower-pickleball-taking-a-big-swing/

BusinessTalk with Kim Bastien, Founder, Empower Pickleball: Taking a Big Swing - BusinessWest With new episodes airing every other Monday, BusinessTalk features in-depth interviews and discussions with local industry leaders who offer thoughtful perspectives on the Western Massachusetts economy and the many business […]

⏰ Last Call to Be Part of the 2026 Senior Planning Guide!

The deadline to reserve your advertising or sponsorship opportunity is Monday, August 3.

The 2026 Senior Planning Guide is a trusted resource designed to help individuals and families prepare for life after 65, featuring valuable information, services, and local businesses that support every stage of the journey.

Call 413-781-8600 today for more information and reserve your space!

Remembering a Community Pillar: Ed Cohen

Some people don’t just attend community events—they become part of the fabric of the community itself.

For decades, Ed Cohen was that person. Through his camera lens, he documented the people, milestones, celebrations, and stories that shaped our region. Ed had a remarkable gift for capturing not just photographs, but moments that will be cherished for generations.

We remember Ed not only for the images he created, but for the lasting legacy he leaves behind. His impact will continue to be seen every time we look back on the moments he so thoughtfully preserved.

Every community has women whose leadership and vision leave a lasting mark- and it's time to celebrate them!

BusinessWest is accepting nominations for the 2026 Women of Impact, recognizing outstanding women who are making a difference through service, dedication and leadership.

Nomination deadline: September 3rd
Sponsorship opportunities available! 413.781.8600

⏰ Final call for Healthcare Heroes nominations! The nomination deadline is Monday, July 27.

Know a healthcare worker, team, or organization that goes above and beyond? Give them the recognition they deserve by submitting a nomination today.

Submit your nomination here: https://businesswest.com/healthcareheroes/nominations/

Healthcare Heroes Nominations - BusinessWest In the spring of 2017, Healthcare News and its sister publication, BusinessWest, created a new and exciting recognition program called Healthcare Heroes. It was launched with the theory that there […]

Planning for life after 65 starts with the right information!

BusinessWest's Senior Planning Guide 2026 is a special publication designed to help navigate the many decisions and opportunities that come with the next chapter- from health and wellness to financial planning, housing, lifestyle choices and more.

Sponsorship opportunities available. Deadline August 3rd.

Contact us today to learn more! 413.781.8600

Let's Talk...BusinessTalk!

Our newest BusinessTalk podcast episode is here! This week, we were joined by Ray Berry, Owner and General Manager of White Lion Brewing Co., for a conversation about entrepreneurship, community impact and growing a local business.

Watch the full episode here: https://businesswest.com/blog/businesstalk-with-ray-berry-owner-and-general-manager-white-lion-brewing-co-mane-events/

Special thanks to our BusinessTalk sponsor, Greenfield Cooperative Bank, for making these conversations possible.

BusinessTalk with Ray Berry, Owner and General Manager, White Lion Brewing Co.: Mane Events - BusinessWest With new episodes airing every other Monday, BusinessTalk features in-depth interviews and discussions with local industry leaders who offer thoughtful perspectives on the Western Massachusetts economy and the many business […]

💙 Every role. Every day. 🩺
Who’s YOUR Healthcare Hero?

As we celebrate our 10th class of Healthcare Heroes, help us shine a spotlight on the people who make healthcare happen—from doctors and nurses to receptionists, EMTs, dentists, patient transport drivers, eye care professionals, athletic trainers, healthcare educators, and more.

We’re excited to grow this program with more honorees, more excitement, and continued recognition of the incredible people who care for our communities.

🗓️ Nominations close July 27!
https://businesswest.com/healthcareheroes/nominations/

🗓️ Stay in the know with BusinessWest! Whether you’re looking for local events or the latest happenings across Western Massachusetts, our Community Calendar has you covered.

Have an event you’d like to share? Submit it to our calendar today! https://businesswest.com/eventcalendar/community/add/

Submit an Event – BusinessWest No connected pages found. You must connect a Facebook App to your site before you can add Facebook Live videos to events.

BusinessWest recently talked with the team at the Center for EcoTechnology (CET) as the organization celebrates 50 years of helping businesses and communities make sustainability more practical, accessible, and impactful. Learn how CET has evolved over five decades while continuing to drive innovation and environmental stewardship.

Read the full story here: https://businesswest.com/blog/cet-marks-50-years-of-making-sustainability-easier/

CET Marks 50 Years of Making Sustainability Easier - BusinessWest Renewed Energy She calls it “radical ease.” That’s the term CET President and CEO Ashley Muspratt used to describe how the nonprofit — originally called the Center for EcoTechnology, and […]