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A Swiss-made American watch brand. Inspired by the classic mid-century tool watches and their functional beauty Historically, watches did not simply tell time.
The M***A is a recasted tribute to the tool and diver watches released in the 1950s and 1960s. Multiple diver and military watches made their debut in the mid-century, and now, approximately 60 years later, they have stood the test of time. The M***A watch lines retain this time period’s essence and enthusiasm with a perfect mix of form and function. They were tools used for great adventures, high-reaching achievements and deep explorations. This use is from where the brand name M***A was derived. Our artfully crafted timepieces house the technologically advanced Swiss-made Eterna 3909 movement. The M***A has undergone extensive design experimentation to be presented as only the pinnacle cornerstone of its kind.
09/29/2026
New York, we’re coming back.
M***A returns to WindUp Watch Fair in a few weeks.
October 16-18 at 415 Fifth Ave - New York, NY
Come see the full collection, try on your favorites, and celebrate 10 years of M***A with us.
We might even have a surprise or two waiting for you.
08/14/2026
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W
“I’ve had the watch for almost a month now. The reviews online don’t do it justice. The finishing and quality of the bracelet is amazing. The opalin dial is amazing in person as it changes from light silver to white depending on the lighting. It goes well with all outfits. If you are looking for a watch that punches well above its price point for quality I would 10/10 recommend this watch.”
- NATHAN S.
Gotta go! One last trip to the beach. A few more lazy weekends by the pool. This limited edition orange Oceanking will carry you right into fall and into next year and BAM! 💥 Before you know it will be summer 2027 and you’ll be able to do it all over again. But you won’t be able to get this watch for much longer. Secure one of the final pieces now at www.montawatch.com. Production is underway in Switzerland and these will be shipping soon…on the newest bracelet! 👀😎
08/09/2026
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W
“I purchased my Skyquest last month and the watch looks great and feels very luxurious. The attention to detail and finishing is at such a high level. In my opinion the Skyquest compares favorably with Tudor and Longines in design, ex*****on, finish, and value! The pictures and videos online are great but don’t do the Skyquest justice. It is simply hard to describe how fantastic the Skyquest looks in person and on my wrist!”
- JOHN W.
Hot watch summer. 😎
Bold enough to stand out. Versatile enough to wear every day.
The limited-edition Signal Yellow Oceanking is built for long days in the sun and years of adventures beyond. Paired with the all-new M***A bracelet featuring our redesigned clasp, it’s the most comfortable Oceanking we’ve ever made.
Preorder now before it’s gone. Delivery begins next month.
07/17/2026
On Wednesday night, Brady Cook wore the Blue Oceanking to the ESPY Awards, marking M***A’s first appearance on a major red carpet.
As an independent company from his hometown, moments like these aren’t bought—they’re earned. Seeing a friend of the brand choose to wear a M***A on one of sports’ biggest nights is something we’re incredibly proud of.
Congratulations, Brady, and thank you for letting us be a small part of a memorable evening.
Some colors belong to summer.
The limited edition Orange and Yellow Oceanking were created for long days on the water, weekends by the coast, and wherever the season takes you.
Only 50 pieces of each will ever be made. And like summer itself, they won’t be here forever.
Choose your favorite and secure yours before they’re gone for good.
www.montawatch.com
07/02/2026
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W
“An Awesome GADA Watch
This is my first M***A purchase and it will not be my last. I’ve found that other people don’t really notice which watch I’m wearing, but I’ve had more compliments on this watch than any of my other watches.
The finishing is spectacular and it feels amazing on wrist. I find myself getting distracted by the light play while waiting at a traffic light. The bracelet is as good as everyone says, more comfortable than both my O #€&@ and F@%= #.” - TED O.
07/02/2026
The Noble 40s are en route from Switzerland. 🇨🇭
Once they pass final QC, preorder fulfillment begins — and the introductory price comes to an end.
A Swiss Made M***A for $1,595 is not something you see every day. In fact, it may not be something we offer again.
The watches are almost here.
The preorder price won’t be.
Recast your timeline now.
montawatch.com
PRECISELY TIMELESS
06/30/2026
Making plans to celebrate the Fourth of July weekend with our friends at Everest. Everest Horology Products
The Skyquest’s red and blue bezel paired with a white Everest rubber strap feels right at home this time of year.
As fellow American-owned brands sharing the same office, it’s always fun to see how well certain Everest straps complement the M***A collection.
Wishing everyone a safe and memorable Independence Day weekend. 🇺🇸😎
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