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A Swiss-made American watch brand. Inspired by the classic mid-century tool watches and their functional beauty Historically, watches did not simply tell time.
The M***A is a recasted tribute to the tool and diver watches released in the 1950s and 1960s. Multiple diver and military watches made their debut in the mid-century, and now, approximately 60 years later, they have stood the test of time. The M***A watch lines retain this time period’s essence and enthusiasm with a perfect mix of form and function. They were tools used for great adventures, high
Hot watch summer. 😎
Bold enough to stand out. Versatile enough to wear every day.
The limited-edition Signal Yellow Oceanking is built for long days in the sun and years of adventures beyond. Paired with the all-new M***A bracelet featuring our redesigned clasp, it’s the most comfortable Oceanking we’ve ever made.
Preorder now before it’s gone. Delivery begins next month.
07/17/2026
On Wednesday night, Brady Cook wore the Blue Oceanking to the ESPY Awards, marking M***A’s first appearance on a major red carpet.
As an independent company from his hometown, moments like these aren’t bought—they’re earned. Seeing a friend of the brand choose to wear a M***A on one of sports’ biggest nights is something we’re incredibly proud of.
Congratulations, Brady, and thank you for letting us be a small part of a memorable evening.
Some colors belong to summer.
The limited edition Orange and Yellow Oceanking were created for long days on the water, weekends by the coast, and wherever the season takes you.
Only 50 pieces of each will ever be made. And like summer itself, they won’t be here forever.
Choose your favorite and secure yours before they’re gone for good.
www.montawatch.com
07/02/2026
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W
“An Awesome GADA Watch
This is my first M***A purchase and it will not be my last. I’ve found that other people don’t really notice which watch I’m wearing, but I’ve had more compliments on this watch than any of my other watches.
The finishing is spectacular and it feels amazing on wrist. I find myself getting distracted by the light play while waiting at a traffic light. The bracelet is as good as everyone says, more comfortable than both my O #€&@ and F@%= #.” - TED O.
07/02/2026
The Noble 40s are en route from Switzerland. 🇨🇭
Once they pass final QC, preorder fulfillment begins — and the introductory price comes to an end.
A Swiss Made M***A for $1,595 is not something you see every day. In fact, it may not be something we offer again.
The watches are almost here.
The preorder price won’t be.
Recast your timeline now.
montawatch.com
PRECISELY TIMELESS
06/30/2026
Making plans to celebrate the Fourth of July weekend with our friends at Everest. Everest Horology Products
The Skyquest’s red and blue bezel paired with a white Everest rubber strap feels right at home this time of year.
As fellow American-owned brands sharing the same office, it’s always fun to see how well certain Everest straps complement the M***A collection.
Wishing everyone a safe and memorable Independence Day weekend. 🇺🇸😎
The beach has a way of putting everything into perspective.
Deadlines fade. Notifications stop mattering. Tomorrow can wait.
The only thing worth keeping track of is the passing of moments—the tide rolling in, the warmth of the sun, and the people beside you.
Leave your worries behind.
Keep your time.
A small detail. A major upgrade.
The Oceanking now features an all-new bracelet and clasp designed to elevate both form and function.
The redesigned deployant clasp has been strengthened for greater rigidity and long-term durability, while the previous puck-style closure has been replaced with precision ceramic bearings that ensure perfect alignment every time.
The flip-lock has also been reengineered with additional ceramic bearings, making it smoother and easier to operate. It now features a polished M***A medallion for a more refined finishing touch.
We’ve also added polished sides to the bracelet links and clasp, bringing an extra layer of sophistication without sacrificing the tool-watch character that defines the Oceanking.
And yes—the quick-adjust system remains, with six positions to help you find the perfect fit throughout the day.
This new bracelet will come standard on every Oceanking when the collection returns next month.
Recast your timeline at montawatch.com.
PRECISELY TIMELESS
06/22/2026
Last week we were in Switzerland overseeing production of the Noble 40.
The dials have been quality checked and mounted to the SW300 movements. Hands are next, followed by casing, timing, regulation, and final QC before each watch is approved for delivery.
Watching these come together is a reminder that every watch is the result of hundreds of small details executed correctly.
It also means the preorder is nearly over.
Only a few pieces remain at the introductory price before it disappears for good.
July delivery is on track. The watches are coming. The question is whether your name is attached to one of them.…..
06/14/2026
En route to Switzerland for “work”. 😉
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St. Louis, MO