Dovetail

Thank you so much for these incredibly kind words!

It is truly a privilege to support Karla Smith Behavioral Health and the life-changing work you do for individuals and families in our community. Your mission is one we believe in deeply, and we’re grateful to play even a small part in helping more people hear about the care, hope, and healing you provide.

We’re so proud to be part of the KSBH family.

At KSBH, we have so many people to thank for the amazing things they do for us. Tonight, we want to give some really special thanks to a group of people working behind the scenes for us every single day.  Our friends at Dovetail light up our mission with their creativity, and broaden our reach so more people can be served. A good marketing team inspires! We are so fortunate to have Dovetail as part of our KSBH family!

Most people have heard of SEO, but fewer people have heard of AEO.

Crash course: SEO (Search Engine Optimization) helps your content get found in search results. AEO (Answer Engine Optimization) helps your content get selected as the answer by tools like ChatGPT, AI assistants, and Google's AI-generated responses.

The goal isn't just being found anymore! It’s being chosen by audiences, and those audiences choosing to stick with you as a brand.

There are two types of brand jingles: The ones you forget immediately, and the ones that become a permanent part of your personality against your will.

You remember the jingles that haven't aired in years but still pop into your head with perfect clarity, the ones that became meme-fied decades after they were on the telly.

What's the first brand jingle that comes to mind? We're prepared for the Kars4Kids answers… and J.G. Wentworth.

Dovetail has been named by St. Louis Small Business Monthly as one of the Best Marketing Firms in St. Louis!

More than 60,000 individuals voted to recognize standout businesses across the region, and we’re incredibly grateful to be ranked among the best.

Thank you to our clients and partners for trusting us with your work and giving us projects worth showing up for every day.

Happy Birthday to Vinnie!

As our Director of Brand Strategy & Lead Generation, Vinnie spends a lot of time thinking about the big stuff: SEO, strategy, campaigns, Google doing whatever Google feels like doing that day, and how to help clients get found by the right people.

He’s smart, thoughtful, and always ready to help make the work stronger.

Join us in wishing Vinnie a very happy birthday!

Congratulations to our June Employee of the Month, Steve George!

As our Senior Art Director, Steve is the mastermind behind a whole lot of the work that people see from Dovetail, from social media graphics and campaign creative to billboards and more.

He’s talented, dependable, and the kind of Dovetailer who makes deadlines feel much less scary at times.

Great job, Steve! We’re lucky to have you.

Have a safe and happy 4th of July!

It’s a day for fireworks! Maybe not a day for figuring out if you know how to use fireworks for the very first time ever.

Honestly, how many times have you said “please” or “thank you” to AI this week?

This is now a safe space to admit whether you think your AI assistant has feelings.

(Objectively, they don’t. We asked.)

Happy Arch 630 Day from a team that gets to see the Gateway Arch from our office rooftop!

We’ll never be over the fact that one of the most recognizable landmarks in the country is basically part of our daily scenery. And that it’s built to withstand all of our wacky weather.

St. Louis is pretty cool.

One of our projects this year has been reimagining the website experience for the St. Louis Lambert International Airport.

Big projects like this involve a lot more than just making things look nicer. Navigation, messaging, usability, accessibility, content structure… every UI/UX detail affects how people experience a brand online, especially when that brand happens to welcome millions of travelers every year.

Take a look behind the scenes at the thinking, strategy, and creative that helped bring the new site to life: https://www.flystl.com/