UPBrand
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Recklessly responsible branding & marketing in Downtown St. Louis. Love your agency. UPBrand is an independent branding and marketing agency in downtown St.
We’re strategy-first, easy to work with and frankly fun to be around. We build brand, creative and media work for food & beverage, health & wellness and arts & entertainment brands that are ready to get loud about what makes them worth choosing. We'll make it easy.
Around these parts, we love a human dressed as an animal–but as it turns out, there are other ways to get the right kind of attention.
Watch as our Director of Digital, John, breaks down what makes each of his favorite campaigns work–and what it means for how brands should be thinking about digital right now.
09/25/2026
We're thinking 2027 will be quieter than this year, and if you're not planning for that, you're kinda already behind.
Without major events like the World Cup, Olympics and midterms, we've just got regular media and audiences...and you bet everyone's using the exact same tools to reach them.
Here are three rules to live by as the landscape shifts, yet again.
Just when you thought the Lion couldn't get more unhinged, he goes and names a sandwich after some guy named Phil.
Why? Because it's inspired by a classic Philly Cheesesteak, and that's enough. Slow-roasted beef, melty white cheddar with peppers and onions for everyone, but especially for Phils everywhere.
Get your Phil at Lion's Choice and let us know what you think.
09/11/2026
Most of what we do is help brands get noticed, but it hits differently when it matters this much.
TeamIzzy Foundation started as one family's response to the unimaginable and has grown into a recognized force for Childhood Cancer Awareness, every September and far beyond it. Izzy fought. Her story created a community of people who keep fighting alongside every child who comes after her.
We're proud to be part of it. If you've ever wanted to put your energy toward something that genuinely counts, this is your moment.
Go gold. 💛
teamizzyfoundation.org/go-gold
08/31/2026
There's a question underneath almost every new client conversation we have: do you actually need a campaign, or do you need a brand?
They're related, but they're not the same. And confusing them is one of the fastest ways to spend real money generating very temporary noise.
We wrote a piece that untangles it, including a self-assessment you can run right now to figure out exactly where you are. Worth the read if you've ever launched a campaign and wondered why nothing stuck.
Read it here: https://upbrand.com/brand-vs-campaign-which-one-do-you-actually-need/
Or reach out to Betty directly at [email protected] — she can tell you in about 15 minutes.
08/28/2026
We've been working with Opera Theatre of Saint Louis for ten years. Every season, we get smarter and the results compound. But with opera having a moment, this year was something special.
– 107% more ecommerce purchases
– A ROAS of nearly 10:1
– 14% click-through rate on Google
– Revenue up 25% over last year
We're proud to be the team that helps people find their way to those seats. Swipe through for the full results.
Opera Theatre of Saint Louis
Get to know Corey and Amy–creative and strategy, respectively, and two of the best things to happen to us in recent memory. They arrived weeks apart and somehow it feels like they've always been here.
Corey has a voice that should be doing movie trailers, and he definitely would if we asked him to. Amy's got four kids born in four different states, which tells you everything you need to know about her ability to manage a situation.
Check them out. You'll get it.
St. Louis Style pizza speaks a language that seems weird until you get it. Instead of playing it safe, our latest OOH campaign speaks fluent Imo's-ese: a whimsical, fashionably weird dialect of crunch, Provel pride, and zero apologies.
Here’s a look at the OOH currently turning heads across the region.
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Address
200 N. Broadway, Suite 1510
St. Louis, MO
63102
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |
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