Genius Monkey

Big news! We just launched a brand-new mobile dashboard for the Genius Monkey platform, and it's live right now.

You've always had access to full-funnel reporting, down to the individual impression. Now that same visibility travels with you. Check in on your campaigns from your phone, whether you're between meetings, on the road, or just away from your desk.

For more on the dashboard, check out its industry-leading capabilities here: https://geniusmonkey.com/the-dashboard/

Genius Monkey is in Minneapolis! 🐵🍌
Come see Aaron and Niko at the NIVA - National Independent Venue Association Conference.

Is your ad campaign actually working — or just running?

After years of managing programmatic campaigns, we keep seeing the same four mistakes hold advertisers back. Things like skipping retargeting (retargeted ads perform around 10x better than standard display), bidding on keywords that are too broad to compete on, and running channels that don't talk to each other.

The good news? Every one of these problems has a fix.
We broke it all down in our latest blog post 👇
https://geniusmonkey.com/blog/programmatic-advertising-mistakes/

Genius Monkeys spotted!! 👀🐵
Check out our booth at Retail Summits in Nashville! Come for the catapults, stay for the low cost-per-conversions 🍌

Programmatic advertising isn’t “the future” anymore, it’s the standard right now!

In 2026, programmatic is projected to account for roughly 90% of all display ad spending, and brands already using it are building smarter targeting, stronger first-party data, and lower acquisition costs every day.

In our latest article, we break down:
• Why programmatic continues to dominate digital growth
• How AI is improving targeting and lowering CPA
• Why CTV has become a core media channel
• The growing importance of first-party data
• Real-world results from businesses using programmatic successfully

Read the full article on our website and see why now is the time to start running smarter campaigns with Genius Monkey.
https://geniusmonkey.com/blog/why-start-programmatic-advertising-now/

Genius Monkeys spotted in the wild! 🐵👀
We're proud to be a part of SubSummit and Retail Summits in Minneapolis! If you're in Kansas City for , come talk with us at Booth 511!

AI in advertising isn’t the problem, but the lack of transparency is.
The IAB’s new AI Disclosure Framework offers a smarter approach: disclose when it matters, not everywhere. In our latest blog, we break down:

✔ Why universal AI labeling backfires
✔ When disclosure is actually necessary
✔ How advertisers can balance trust and performance
Check out the full article on our website:

👉 https://geniusmonkey.com/blog/ai-disclosure-advertising-iab-framework/?utm_source=GeniusMonkey&utm_medium=facebook&utm_campaign=AiDisclosureInAdvertisingIabFramework

There’s no such thing as a “perfect” programmatic channel mix, and chasing one can actually hurt your results.

The truth? Your strategy should be built around your audience, your goals, and real performance data, not industry benchmarks or cookie-cutter formulas.

In our latest blog, we break down:

- Why the “golden ratio” of channels is a myth
- How audience behavior should shape your strategy
- What actually drives better performance in programmatic

Read the full article here: https://geniusmonkey.com/blog/the-myth-of-the-perfect-programmatic-channel-strategy/

How precise is too precise in programmatic advertising?

Hyper-targeting sounds great… until your reach shrinks, frequency spikes, and performance stalls.

Our latest article breaks down how to balance reach and precision, avoid the “frequency death spiral,” and keep your full funnel working together.

Read more 👇
https://geniusmonkey.com/blog/audience-targeting-balancing-reach-and-precision/

We're proud to be taking part in the 2026 National Clay Brick Expo in Orlando. Come see our booth April 7-9th at the Hyatt Regency!

Genius Monkey has a great case study working with the Brick Industry Association, check it out on our website!

https://geniusmonkey.com/programmatic-case-studies/the-brick-industry-association-case-study/