IDOC

How do you get patients to actually act on your recommendations?

In this episode, Dr. Steve Vargo explores what it takes to move from simply explaining options to getting real buy-in. He shares lessons on getting curious, building confidence, and creating commitment, with practical takeaways you can use with patients and your team.

Whether you’re recommending treatment, eyewear, or setting expectations with your staff, this episode is all about turning better conversations into better follow-through.

Listen to the full audio episode on all podcast platforms: https://bit.ly/4yx9ffe

IDOC Rewards is here, giving independent optometrists more value from the programs and services they already use.

Members can earn points through qualifying IDOC programs, from IDOC Labs and contact lens share programs to vendor partnerships, practice support, and Vision Forward. The more you engage, the more you can save, with Gold and Platinum benefits offering up to $4,074 and $8,145 in annual savings.

It’s another way IDOC puts independent practices first.

Learn more at https://idoc.net/idoc-rewards-program

Join IDOC Essential and Earn Rewards - IDOC The IDOC Rewards Program offers Essential Members the opportunity to earn cash back just by using services and products that their practice uses every day.

ODs say 2 in 3 of their patients have dry eye, and fewer than half are diagnosed. OptiLIGHT is still the first and only IPL FDA-approved to manage DED due to MGD.

Learn More: https://bit.ly/4hxQ911

Your optical doesn’t have a product problem. It may have a complexity problem.​

For independent practice owners, more choices can mean more for your team to learn, explain, and navigate with every patient. Our latest blog looks at five ways complexity can creep into your optical and what you can do to simplify the experience without compromising the care you provide. Read the full blog for a closer look.​

The simpler optical: why less complexity can lead to more capture - IDOC Too many choices can create complexity for your team and patients. Learn how simplifying your optical strategy can improve recommendations and capture.

What actually breaks the handoff between the exam room and the optical?

Amie, optical manager at Spring Hill Eyecare, shares why skipping the handoff altogether is one of the biggest failure points, and how role play and repetition helped one of her green opticians find her voice and grow into her role.

The handoff isn’t just a courtesy. It’s the ignition switch for the entire optical revenue engine.

Listen to the full episode on all podcast platforms or YouTube for a closer look at what makes the handoff work at

Capture Rate Starts in the Exam Room In this episode, Dr. Steve Vargo sits down with Amie Robinson, ABOC...

Back-to-School Just Got Good.

Fit Patients in PRECISION®.

Give your patients 16 hours of comfort(1,2) in a lens that’s easy
to handle(3,4)**. Recommend PRECISION® contact lenses this Back-to-School season.

Learn more at: https://bit.ly/4dkKri7

*Based on in vitro measurements of unworn lenses.
**Based on the mean subjective ratings on a scale of 1 (Poor) to 10 (Excellent) for overall vision, overall comfort and overall handling in subjects wearing PRECISION1® contact lenses from a clinical study, measured at three-month follow-up visit; n=69.

References:
1. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99. 2. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023; REF-21959. 3. Alcon data on file, 2019. REF-09857. 4. Alcon data on file, 2019, REF-04452. 5. Cummings S, Giedd B, Pearson C. Clinical performance of a new daily disposable spherical contact lens. Poster presented at: American Academy of Optometry Annual Meeting and 3rd World Congress of Optometry; October 23-27; Orlando, FL. 6. Based on a survey of 500 US optometrists who fit contact lenses; Alcon data on file, 2023. REF-22032.

Important information for PRECISION7® (serafilcon A) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur. ​

See product instructions for complete wear, care and safety information. [Rx Only]

The exam may be over, but the patient journey isn’t. MARLO helps practices stay connected with patients through ordering, reminders, and support tools.

Explore MARLO: https://bit.ly/4dTHe9d