IC Growth

LinkedIn quietly made the biggest algorithm change in the platform's history.

For years, your reach was determined by who you were connected to. Your network was your distribution.

That model is gone.

LinkedIn now runs on what they call an interest graph. It matches content to people based on topic relevance, not connection status.

What that means in plain terms:

➡️ A clear, focused post from someone with 500 connections can outperform a vague post from someone with 30,000
➡️ Topic clarity is now measurable and the algorithm rewards it
➡️ The format you choose matters more than it ever has

Most people haven't adjusted. They're still posting the way they did two years ago and wondering why their reach dropped.

It's not you. It's the rules changing underneath you.

I'm hosting a masterclass on July 7 based on Richard Van der Blom's 400-page algorithm report, distilled into the actionable insights you can use right now.

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Register here 👇

Webinar:
LinkedIn 2026: The New Recipe | July 7, 2026
https://www.linkedin.com/events/linkedin2026-thenewrecipe7473044564992487424/

Join me at the most delicious networking event of the year!

I'd love for you to join me at the Grand Connection Business Growth Buffet on June 18. This FREE virtual EDUnetworking experience brings together entrepreneurs, business owners, speakers, authors, and community builders from around the world for meaningful connections, fresh ideas, collaboration, and Grand Growth. 💗

One of the things I love most about these events is that you never know who you'll meet, what you'll learn, or which conversation could lead to your next opportunity, referral, partnership, or friendship.

✨ Pop in for a few minutes or stay for the entire event.
🎁 Enjoy free gifts and valuable resources from our speakers and community members.
📖 Register even if you can't attend live to receive access to the Grand Talks digital magazine, gifts, and event resources afterward.

Come hungry for ideas and leave inspired by possibilities.

🎟️ Grab your free pass: https://community.grandconnection.ca/guest-pass?am_id=irisculp119

I spent 25+ years in HR and corporate environments.

I know "stuffed shirt" culture well. I lived in it.

Every message was filtered. Every post was safe. Every interaction was professionally sanitized until there was nothing left to connect with.

Then the pandemic put all of us in our living rooms, our kitchens, our spare bedrooms with questionable lighting and a pile of laundry just out of frame.

And LinkedIn itself got more real.
Job loss.
Real struggles.
Real wins.

Actual reality that didn't come with a corporate communications disclaimer.

Honestly? I prefer this version so much more.

Because the "stuffed shirt" version of LinkedIn never built trust. It built distance.

🚀 AI of Influence: Crack Your Code & Predict Buyer Behavior

What if you could understand exactly why people buy and tailor your message to match?

Join us for this interactive 3-Day Challenge and learn how to use the AI of Influence to attract better leads, create stronger connections, and increase your sales impact.

What You'll Learn:
✅ Day 1: Discover what drives buying behavior and how to increase sales by speaking your buyer's language.

✅ Day 2: Identify your ideal client avatar, decode your social media presence, and learn how to attract the right prospects.

✅ Day 3: Create sales scripts, messaging, and content customized to your buyer's decision-making style using the AI of Influence.

Stop guessing. Start connecting.

📅 August 10, 11 & 12, 2026
⏰ 12:00 PM CT

👉 Register here: https://www.linkedin.com/events/aiofinfluence-crackyourcode-pre7469844789148930048/

Outreach fails when it sounds generic.

IC Growth Connections helps you start conversations that feel intentional, relevant, and human—without manual follow-ups or pressure.

Stop guessing who to reach out to.

Start connecting with purpose.

Book a discovery call:
https://connections.ic-growth.com/discovery

LinkedIn fun facts, part 4. 🤓

1️⃣ LinkedIn doesn't show your post to everyone at once. It tests with a small audience first. If engagement is strong in the first hour, it pushes the post further. If not, most posts quietly stall right there.

2️⃣ Meaningful comments are far more valuable than likes for increasing your reach. A few real conversations under your post will outperform dozens of reactions every time.

3️⃣ Posts with external links consistently get less reach. And the old "drop the link in the first comment" workaround? Recent data suggests that's losing its advantage too.

Here's what stands out to me ➡️

The algorithm isn't counting applause. It's measuring whether people actually stop and engage with what you wrote.

If your content isn't sparking real conversation, it's not a reach problem.

It's a relevance problem.

Same rule applies. Know your audience. Speak their language.

None of us have unlimited time. AI can help you understand people faster, better, and more accurately.

What if you could predict how someone prefers to communicate and make buying decisions before the conversation even begins?

Join me & Paula R. Shannon for a hands-on 3-Day Buyer Language Challenge and learn how to:

✅ Use AI to identify buyer behavior
✅ Discover what triggers buying decisions
✅ See what type of buyers your online presence attracts
✅ Customize conversations and messaging instantly
✅ Adapt to communication styles in real time
✅ Increase sales conversion rates by up to 300%

📅 June 9, 10 & 11, 2026
⏰ 12:00 PM CT

This is practical, repeatable, and immediately applicable to sales, networking, leadership, and business development.

Ready to create better conversations and stronger results? Take action now 👇

Register here:
https://www.linkedin.com/events/discovercustomerlanguage-90seco7462388988839014401/

Most people are trying to improve sales conversations by learning what to say.

But what if the real breakthrough is understanding how people naturally make decisions? 👀

Join us for the 3-Day Buyer Language Challenge and discover how AI + the B.A.N.K. methodology can help you:

✔ Build trust faster
✔ Improve communication
✔ Personalize conversations
✔ Increase influence & sales confidence

📅 June 9, 10 & 11, 2026
⏰ 12:00 PM CT

Perfect for entrepreneurs, coaches, leaders, consultants, and sales professionals ready to communicate more effectively.

Register here:
https://www.facebook.com/share/1P9t7kfHhy/

There's a difference between sounding interesting and sounding clear.

Interesting gets attention.

Clear gets decisions.

I see this on LinkedIn all the time. A post gets likes because it's clever. But the person's DMs stay empty. Their inbox stays quiet. Nobody reaches out to work with them.

Why❓

Because the reader enjoyed the content but couldn't figure out what the person actually does. Or who it's for.

Clever hooks with unclear positioning is just entertainment.

Clear messaging with a specific buyer in mind is a business strategy.

You don't need to be more interesting.

You need to be immediately understood by the right person.

Clarity compounds. Cleverness fades.