IC Growth

Your LinkedIn content doesn't need to be complicated.

It needs to be clear.

If people don't quickly understand what you do, who you help, or what you're talking about, they're likely to keep scrolling.

Clarity comes before content.

Your LinkedIn content doesn’t need to be everywhere.

It needs to be useful to the right people.

Whether you’re sharing a document, video, newsletter, or simple text post, the goal is the same:

Give people a reason to stop, read, and remember you.

The format matters. But what you say matters more.

Not all LinkedIn content formats perform the same.

Some formats are getting more attention right now, especially document posts, short-form video, and newsletters.

If you’re creating content on LinkedIn, it may be worth experimenting beyond the traditional text post.

Slide through to see which formats are standing out. 👇

📊 Your LinkedIn impressions just got more interesting.

LinkedIn now shows whether your post is reaching people in your network or outside your network.
🔵 In-network: People who follow or are connected with you
🟠 Out-of-network: People who aren't

Why does it matter? Because total impressions don't tell the whole story.
👉 Open a recent post
👉 Click View Analytics
👉 Look under Discovery

Then ask yourself: Which topics are reaching beyond my existing audience?

That's data worth paying attention to.

🎥 LinkedIn’s Short-Form Video Feed Is Rolling Out More Broadly

LinkedIn is making it easier to discover short-form video, with a dedicated video experience designed around content that matches your interests.

Want to see if you have access?
📱 On the LinkedIn mobile app:
- Open your LinkedIn homepage.
- Look for a video in your feed.
- Tap the video.

If the feature is available on your account, you’ll be able to scroll through the video feed from there.

LinkedIn is still rolling this out, so you may not see it yet. Availability can vary by account.

And if you’re creating content on LinkedIn, this is another reason to start thinking beyond text posts.

Short, useful videos that answer a question, share an insight, or demonstrate your expertise could have another way to reach the right audience.

Have you seen the new video feed on your LinkedIn yet? 👀

🔎 LinkedIn Search just got a lot more human.

You don't have to rely on exact keywords anymore. LinkedIn's search is getting better at understanding what you're actually looking for.

That makes clarity on your profile even more important.

If someone searches for:

“Marketing consultants who help small businesses generate leads”
you want your profile to clearly communicate that you do exactly that.

Your headline, About section, experience, and content all help tell LinkedIn what you’re known for.

So the question isn't just “What keywords are on my profile?”

It's “Would LinkedIn understand what I actually do?”

Save this and take another look at your profile. 👀

There's a LinkedIn metric you can't see anywhere in your analytics. And it matters more than your likes.

It's called dwell time. How long someone actually stops to read your post instead of scrolling past it.

LinkedIn pays close attention to it. A post that holds someone for 20 seconds travels further than one that collects a few fast taps and gets forgotten.

Which changes the question you should be asking.

Not "how do I get more likes?"

But "how do I earn 20 more seconds?"

That usually looks like:

➡️ A first line that puts a question in someone's head
➡️ Short paragraphs, so the eye doesn't give up
➡️ One idea per post, not five

Write something worth slowing down for. The reach follows. 💙

What's the last post that made you stop scrolling?

Today is International Dot Day. 🔵

It comes from a children's book about a girl who insists she can't draw. Her teacher doesn't argue with her. She just says: make a mark and see where it takes you.

The girl jabs the paper once. One dot.

Her teacher frames it and hangs it on the wall.

I think about that every time someone tells me they're "not a content person."

You don't need a strategy deck. You don't need a niche statement you've rewritten nine times. You don't need to sound like the loudest voice in your feed.

You need one mark.

One post. One comment. One conversation.

Then you see where it takes you. 💙

What's the mark you've been putting off making?