Neuro-Fundraising Lab

Here at the Moore Neuro-Fundraising Lab in Tulsa, Oklahoma, we seek to help charities through research. Neuro-Fundraising is the scientific study of human biometric responses to fundraising stimuli (such as DRTV advertisements or direct mail materials) to determine which elements of fundraising campaigns are most and least engaging to respondents. Our research has helped a multitude of nonprofit organizations to improve their connections with potential donors and be more effective in their fundraising efforts. A few examples of clients we have conducted Neuro-Fundraising research for in 2022 are the American Heart Association, No Kid Hungry, and the American Association of Retired Persons. For more information, visit our website at www.neurofundraisinglab.com