Building Raving Fans

𝗪𝗲 𝗹𝗼𝘃𝗲 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵. ❤️

Mike Tappert of Upper West Exteriors shared his experience with Building Raving Fans, and his words really capture why thoughtful follow-up matters.

“BRF definitely helps keep Upper West Exteriors positioned as a high-quality roof replacement brand in the highly competitive Seattle retail roof market.”

Mike’s team uses thank-you letters, review requests, and seasonal gifting to stay connected with their referral customers.

But it isn't just about the individual touchpoints. It's about creating a client experience that continues long after the project is finished.

As Mike put it:

“It simplifies our review requests and followup, and makes us look like rockstars.”

Thank you, Mike, for trusting Building Raving Fans and for taking the time to share your honest experience. We're grateful to support the Upper West Exteriors team as they continue building a brand their customers remember and recommend. 🙌

𝗧𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘄𝗲𝗻𝘁 𝗴𝗿𝗲𝗮𝘁. 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝘄𝗮𝘀 𝗵𝗮𝗽𝗽𝘆. 𝗧𝗵𝗲𝗻... 𝗻𝗼𝘁𝗵𝗶𝗻𝗴.

This happens more often than contractors realize.

The job is finished. The invoice is paid. Everyone moves on.

And because nothing went wrong, it can feel like there's no reason to reach out.

But silence has a cost.

When a client doesn't hear from you for months, the relationship can slowly shift from 𝗮𝗰𝘁𝗶𝘃𝗲 𝘁𝗼 𝗶𝗻𝗮𝗰𝘁𝗶𝘃𝗲 in their mind.

They may still remember that you did a great job.

But when a neighbor asks, “Do you know a good contractor?” will your name be the first one they think of?

That's why staying in touch after the project matters.

You don't need to constantly sell.

You just need to stay connected.

📅 A check-in.
💌 A thank-you.
💡 Something useful.
🤝 A genuine touchpoint.

The goal is simple: 𝗱𝗼𝗻'𝘁 𝗹𝗲𝘁 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗼𝗻𝗲.

👇 Read our latest post to learn what happens during the 90-day quiet stretch and how contractors can keep client relationships active.

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝘄. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝘄 𝗵𝗲𝗮𝗿𝘀 𝗶𝘁? 🛠️undefined

A homeowner might leave a glowing review after a project.

They might mention how professional the crew was, how respectful they were of their home, or how they went above and beyond.

But too often, that praise gets filed away as another 5-star rating.

And the people who earned those kind words never hear them.

𝗧𝗵𝗮𝘁'𝘀 𝗮 𝗺𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸.

Your field crews aren't sitting in the office checking customer reviews all day. They’re on the job site, solving problems, working with their hands, and making sure the project gets done right.

So when a customer takes the time to say something great, make sure the people being praised get to hear it.

Recognition doesn't have to be complicated.

Sometimes it starts with simply saying:

“Y𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝗼𝘁𝗶𝗰𝗲𝗱. 𝗔𝗻𝗱 𝘀𝗼 𝗱𝗼 𝘄𝗲.” 💛

👇 Read the full post to learn how to turn customer praise into meaningful team recognition.

𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆, 𝗕𝗲𝗿𝗻𝗮𝗱𝗲𝘁𝘁𝗲! 🎉💛

Today we’re celebrating one of the people behind the ideas, systems, campaigns, and creativity that help Building Raving Fans keep moving forward.

From building marketing automations and nurture campaigns to creating landing pages, supporting client strategy, and bringing our social presence to life, Bernadette does a lot behind the scenes to help turn ideas into action.

But beyond the work, we’re grateful for the 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗶𝗼𝗻, 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁 she brings to the team every day.

We’re so lucky to have you on this journey with us, Bernadette! 🥳

Wishing you a birthday filled with joy, meaningful moments, and all the good things you deserve.

𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝗳𝗿𝗼𝗺 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀 𝗮𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗥𝗮𝘃𝗶𝗻𝗴 𝗙𝗮𝗻𝘀! 🎂💐

✍️ 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗮 𝗵𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗻𝗼𝘁𝗲 𝗳𝗲𝗲𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹?

It turns out, there may be more to it than just nostalgia.

Research suggests that handwritten communication can create a different emotional and neurological response than digital messages. And that difference matters when you're trying to make a customer feel genuinely remembered.

A quick email can be useful.

But a handwritten note can feel like someone 𝘁𝗼𝗼𝗸 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗼𝗽, 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂, 𝗮𝗻𝗱 𝗽𝘂𝘁 𝗽𝗲𝗻 𝘁𝗼 𝗽𝗮𝗽𝗲𝗿.

For contractors, that small difference can have a big impact on the client relationship.

In our latest post, we’re looking at what the research actually says about 𝗵𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘃𝘀. 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻, including emotional response, memory, and perceived sincerity.

Because sometimes, the most meaningful customer experience isn't the most complicated one.

It's the one that feels 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. 💙

👇 Read the full post and see where handwritten communication can make the biggest difference.

𝗠𝗲𝗲𝘁 𝗖𝗹𝗶𝗳𝘁𝗼𝗻, 𝗼𝘂𝗿 𝗖𝗵𝗶𝗲𝗳 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀 𝗢𝗳𝗳𝗶𝗰𝗲𝗿. 👋

Behind Building Raving Fans is a simple belief:

𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗼𝗿𝗸 𝗵𝗮𝗿𝗱, 𝘁𝗮𝗸𝗲 𝗰𝗮𝗿𝗲 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗳𝗼𝗿 𝗹𝗶𝗳𝗲.

That's a big part of why Building Raving Fans exists.

Clifton brings that belief into everything we do, helping small businesses build stronger relationships with their customers, create more raving fans, and grow businesses that make an impact.

But what we love most about Clifton isn't just what he does for Building Raving Fans.

It's the 𝘄𝗵𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁.

He believes business should be about more than transactions. It's about people. Relationships. Trust. And creating a business that supports the life you're building, too.

We're grateful to have someone on our team who keeps that bigger picture in front of us. 💙

So, Clifton, thank you for reminding us that behind every project, every review, every referral, and every customer is a 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗼𝗿𝘁𝗵 𝘁𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗿𝗲 𝗼𝗳.

That's what Building Raving Fans is all about.

𝗕𝗲𝘁𝘁𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝘁𝗲𝗮𝗺𝘀. 𝗥𝗮𝘃𝗶𝗻𝗴 𝗳𝗮𝗻𝘀. 💙💛

Just want to publicly say THANK YOU to all the people that reached out wanting a Building Raving Fans hat 🔥

I’ve been to the Post Office 4 times this week to drop off boxes.

That makes a total of 5 times that I’ve been to the Post Office in the last 6 months 😂

𝙂𝙤 𝘽𝙚 𝙂𝙧𝙚𝙖𝙩,

Clifton Muckenfuss
Founder & Chief Happiness Officer
Building Raving Fans

📩 𝗬𝗼𝘂𝗿 𝗻𝘂𝗿𝘁𝘂𝗿𝗲 𝗲𝗺𝗮𝗶𝗹𝘀 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗧𝗵𝗲𝘆 𝗺𝗶𝗴𝗵𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘁𝗶𝗺𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

You can write the best email in the world, but if your sequence doesn't give clients a reason to keep opening, it can quickly become background noise.

A strong nurture sequence should have a purpose beyond “just checking in.”

Think about the journey:

💌 𝗥𝗶𝗴𝗵𝘁 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁: Say thank you while the experience is still fresh.

⭐ 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝘄𝗶𝗻: Celebrate the result and reinforce the relationship.

📚 𝗔𝗹𝗼𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆: Keep providing value instead of constantly asking for something.

🎉 𝗧𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿: Create thoughtful reasons to reconnect.

🎂 𝗔𝘁 𝘁𝗵𝗲 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆: Remind them that you haven't forgotten about the relationship.

The goal isn't to fill someone's inbox.

It's to stay 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁, 𝗵𝗲𝗹𝗽𝗳𝘂𝗹, 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 long after the truck leaves the driveway.

Because the project may be finished, but the 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲.

A good nurture sequence keeps that relationship moving forward, one thoughtful touchpoint at a time. 💙💛

𝗗𝗼𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱.