Samoa Tourism

Samoa Tourism

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For comprehensive visitor information, visit www.samoa.travel Learn about Samoa, places to visit, things to do and more.

Talofa lava, welcome to the OFFICIAL page of Samoa Tourism! 🇼🇸

Our warm, friendly culture and breathtaking scenery make Samoa the perfect Pacific Island destination for your next holiday. If you'd like to share photos or videos of your stay in Samoa with us and the world, please tag us with #BeautifulSamoa and #Samoa

Samoa is a traditional Polynesian society with Fa’a Samoa - meaning 'the Samoan

31/07/2026

Hotel pools are beautiful, but there’s something special about cooling off in a village pool. Surrounded by nature and local life, it’s an experience that feels uniquely Samoan.🌿

21/07/2026

Where is Samoa? Somewhere between "I've never heard of it" and "I can't wait to go back."

20/07/2026

Experience Samoa’s raw and dramatic natural beauty at Tafua Crater!

This massive volcanic caldera on Savai’i is surrounded by rainforest, coastal cliffs, and sweeping ocean views, perfect for scenic hikes and native birdwatching.

Learn more: https://www.samoa.travel/plan-book/activities/tafua-crater/

Follow us for more island adventures.

16/07/2026

Flying from New Zealand to Samoa? There's a new way to reach paradise! ✈️

Qantas has officially launched its new Auckland–Apia route, making travel to Samoa more convenient than ever. As part of the oneworld Alliance, the new service also offers seamless connections from destinations around the world through the Qantas network.

Enjoy pristine beaches, immerse yourself in Samoa's vibrant culture, or reconnect with family and friends – all with more convenient travel options than ever before.

We can't wait to welcome you with our signature Samoan hospitality.

15/07/2026

Hearing Catherine Lagaʻaia speak so proudly about her Samoan heritage during the Moana press tour fills us with pride. 🇼🇸❤️

It’s inspiring to see Pacific voices celebrated on the global stage, and we’re sending alofa to Samoans Catherine Laga'aia and Dwayne “Dwayne Johnson” Johnson and their families as they share our corner of the world with audiences everywhere.

Samoa is a place worth celebrating, and even better, a place worth experiencing. Come discover our vibrant culture, breathtaking landscapes, and the warm hospitality that makes every visitor feel like family.

Fa’afetai tele lava to The Hollywood Reporter Australia for sharing this wonderful clip.

Photos from Samoa Tourism's post 14/07/2026

From glassy reef breaks to powerful seasonal swells, there’s always a wave waiting in Samoa! Which season would you paddle out in?

Explore surfing holidays in Samoa: https://www.samoa.travel/experience/surfing-holidays/

13/07/2026

Meet one of Samoa's most fascinating locals. 🦇

Keep an eye out for Samoa's iconic flying foxes, gentle fruit bats that can often be spotted gliding overhead during the day.

Photos from Samoa Tourism's post 13/07/2026

Surf into paradise and discover why Samoa is a dream destination for wave seekers. From the legendary reef breaks of Salani and Aganoa to hidden gems scattered along the south coast, every session is rewarded with crystal-clear waters, tropical beauty, and the true spirit of island life. 🌺🌊 Salani Surf Resort

Ready to chase your next wave? Visit Samoa.travel to discover the island’s best surf breaks and start planning your adventure. 🏄‍♂️🏝️

10/07/2026

Come for the hike. Stay for the view. 🌿🌊

Follow the coastal trail where every step brings you closer to breathtaking ocean views, rugged cliffs, and the kind of scenery that reminds you to slow down, breathe and savor the journey.

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Telephone

Address


Beach Road
Apia

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 08:00 - 12:00