PlusNarrative

AI is already making your biggest decisions.

From health to wealth to the brands you choose to buy, the machine is the new filter.

Waiting for AI to feel safe means you are waiting too long. It is the front door to your business. Move now while it still feels early.

Want the format? Comment Playbook below and I will DM it to you.

How are you going to measure your AEO and AI marketing efforts?

Everyone wants in on the strategy, but few know how to track its success.

TIP: Split your reports into two.

1. Free AEO and GEO to track whether your brand appears in AI answers.

2. Paid AI Ads to track who saw your ad, who clicked and what it cost.

Comment PLAYBOOK and we’ll send the full scoop to your DMs.

If AI isn’t part of your marketing plan, you’re already invisible.

Ads have become loud interruptions that people tune out.
The best placement isn’t on a billboard or promoted post. It’s in those Google AI overviews and Chat GPT.

Ads placed inside AI tools need to be written like they naturally belong in a conversation.

Comment PLAYBOOK for your next marketing move.

The most influential ads cannot be bought anymore.

People trust recommendations from friends and family over advertisers. So how do you get platforms like ChatGPT and Gemini to trust and recommend your brand in the same way? You have to earn it.

Here are three steps to become a trusted recommendation for AI models:

1. Answer real questions: People are having extended conversations with AI instead of just searching keywords. Become the clear answer to the questions your audience is asking.

2. Be consistent everywhere: You must tell the exact same brand story across your website, social platforms, and everywhere else you show up.

3. Look beyond your own ads: Make sure you get cited by sources that AI already trusts. This includes the press, industry experts, and established content creators.

Want the full strategy? Comment Playbook below and we will DM the full guide right to you.

If you want AI to fail, keep your data locked away.

Your AI is only as good as its access to your data. Legacy systems trap that data in silos, but you do not need to replace your entire tech stack.

By adding a secure middleware layer and APIs, you can plug your new AI directly into your old database.

You do not have to replace, you just have to connect.

Comment “AI” for your AI archetype quiz.

Are you giving away your IP to AI?

Pasting code or client briefs into free AI tools is a massive security risk.

These free tools train their models on your prompts, meaning your confidential data can easily be leaked.
Under POPIA, feeding personal data into unapproved AI tools is an unauthorized transfer. Fines can reach up to R10 million or 10 years in prison.

Many client agreements in finance, government, and healthcare also strictly prohibit sharing data with external AI.

If you would not post the information publicly, do not paste it into a free AI tool.

To protect your business, get written client approval first. Only use secure enterprise AI tools and always remove names to anonymise your data.

Comment “AI” to receive a DM with the quiz link.

Handing company data to a free AI account is a ticking time bomb.

Treat AI like a new employee: never give it the keys to every room on day one.

Enforce least privilege, granting data access strictly on a need-to-know basis.

Protect your business by using enterprise AI tools with solid Data Processing Agreements (DPAs).

This prevents providers from training models on your private data and guarantees data deletion if you leave.

Free accounts offer zero protection.

Comment “AI” below to take the AI archetype quiz

Why AI isn’t saving you money.

Stop buying AI subscriptions hoping to magically slash expenses.

Most leaders only budget for the software license, assuming the tech will figure itself out.

The reality is the subscription makes up only 20 to 30% of your actual AI cost. The other 70 to 80% is an invisible iceberg consisting of data preparation, integration, change management, and oversight.

Handing your team powerful AI without training or guardrails guarantees inefficient use and spiraling costs.

AI can save your business money, but only if you budget for the whole iceberg. Build the optimisation layer of training and guardrails before you hand over the tool.

Comment “AI” below to get our free AI Archetype Quiz.