Snowflake
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Since 1884, Snowflake has been a pantry essential for the magic touch that is ‘too fresh to flop’. So began South Africa’s best known flour, Snowflake.
The Story of Snowflake
More than 130 years ago, the old Port Elizabeth Steam Mill Company began milling the finest, whitest wheat flour, that according to the first millers, resembled ‘a fresh fall of snow’. This was a time where the kitchen was the heart of the home and the welcoming aroma of baking would fill the house with delicious warmth and love. Snowflake quickly earned a reputation for its fine quality that added the magic touch to the most closely guarded family recipes. Through generations, Snowflake has been part of the pantry essentials for the magic touch that is ‘too fresh to flop’. This page is monitored, Monday to Friday, 08:00 - 17:00.
28/09/2026
Our 2026 Project Hearty Grand Prize Winners have been selected! ❤️ 🤩
Keep watching our socials as we get ready to reveal the names of the 2 lucky shoppers who each drive away in a BRAND NEW Suzuki Swift.🚘🎊
One Snowflake Creations box = three ways to fall in love with baking 👀✨ Try something new, have fun with the process and feel proud of what you make.
23/09/2026
What dish would Heritage Day not be complete without? 🇿🇦
Tell us in the comments and stand a chance to WIN R2 000 cash to celebrate your way!
Let’s hear the dish that brings back all the memories. ❤️
Winner announced 30 September 2026. Ts & Cs apply.
18/09/2026
Chef Snowy has a few delicious ideas up her sleeve 🤭
📲 WhatsApp 060 070 2650 for recipes, tips and inspo to turn your cravings into something worth making.
11/09/2026
Are you ready to get creative and make a little magic with Snowflake? 🧁💛 We’ll be making, decorating, and getting stuck into hands-on baking fun at .
We’ll see you there! ✨
If it’s not Snowflake, what are you making? 👀 Snowflake Baking Powder is the pantry essential doing the heavy lifting behind every irresistible bake. ✨
25/08/2026
LAST CHANCE TO WIN BIG!
Win 1 of 2 Brand New Suzuki Swifts and a share of R700 000 in Quality Prizes
Entries close 31 August 2026. Shop MORE win BIG.
Go,go,go!
How to enter:
�🛒BUY 1x 5 kg pack or bigger PLUS any other products from our family of brands
📲DIAL *120*304050 # and follow the prompts
😍WIN your share of R700 000 in quality prizes!
Competition runs 1 July – 31 August 2026 For T&Cs and participating brands visit www.premierfmcg.com
21/08/2026
YOU COULD BE NEXT! Shop Big, WIN BIG in the More Meals More To Win Competition! 🛒🤩 Hurry up and pack your trolley full of your favourite trusted brands...YOU could be our next R25 000 BIG CASH WINNER.🫰🏾😁
Entries close 31 August 2026…this is your chance to cash in!
How to enter:
🛒BUY 1x 5 kg pack or bigger PLUS any other products from our family of brands
📲DIAL *120*304050 # and follow the prompts
😍WIN your share of R700 000 in quality prizes!
Competition runs 1 July – 31 August 2026 For T&Cs and participating brands visit www.premierfmcg.com
Hurry up and get shopping! You could WIN 1 of 2 Suzuki Swifts PLUS your share of R700 000 in Quality Prizes!
The MORE you shop, the MORE chances you have to WIN!
How to enter:
🛒BUY 1x 5 kg pack or bigger PLUS any other products from our family of brands
📲DIAL *120*304050 # and follow the prompts
😍WIN your share of R700 000 in quality prizes!
Time is running out, get those entries in.
Competition runs 1 July – 31 August 2026
For T&Cs and participating brands visit www.premierfmcg.com
Click here to claim your Sponsored Listing.
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Building 5, Maxwell Office Park, Waterfall City, Magwa Crescent West
Midrand
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