So Interactive

Coming in hot from

Our work on the Richfield digital experience has landed a spot on the shortlist in the User Experience (UX) category.
The brief? Turn a complex, high-stakes decision into a clear and intuitive digital journey, helping students find their way forward with confidence.
Smart strategy. Sharp thinking. Human-centred design. And now, some well-earned recognition for the team behind it.

We’ll see you at the awards.

We are thrilled to welcome James Maile to the So Interactive team!

James joins us as our new Integrated Strategist, based in Cape Town. He steps into the role with a rich background in agency-side digital strategy, bringing a powerhouse combination of Brand Strategy & Positioning, Digital Marketing Analytics, and User Experience (UX) to our team.

We are so excited to see the impact you’ll make, James! Welcome aboard!

When Fabian Architects and Make Studio merged to form FAM, they had a new name, a new visual language, and a clear vision. The challenge wasn't just technical. It was about bringing two distinct digital footprints together into something cohesive, confident, and true to who FAM had become.

The result is a sleek, responsive Webflow site with a fully integrated CMS, editorial-scale visuals, and a modular content system that gives FAM complete control as they grow. Bold where it needs to be.

Don't mind us, just creating magic. Catch a glimpse of what we've been cooking up.

Algorithms shift. Formats evolve. Audiences change. Here’s a breakdown on some of the trends and shift we’ve been liking lately. Swipe to see what could work for you this June.

Some things never get old. BTS lately…

Meet Justine Kilgour, our newest Account Manager.

Justine brings over five years of marketing experience to the table, spanning digital strategy, campaign management, and social media. She has a track record of seeing projects through from brief to delivery. Most recently, she's been growing her craft across agency environments, and she's now bringing that energy here.
Welcome to the team, Justine. We're glad you're here🎉.

New face alert!
Say hello to Terri Lourens, our Design Lead.
With nearly a decade of experience building brands, directing campaigns, and leading creative teams, Terri knows how to turn strategy into artful, impactful work.
She'll be leading creative direction and design delivery across our projects, collaborating closely with our cross-functional teams, and raising the bar on everything we create.
We’re excited to have you onboard, Terri.

Same energy. Better skills. Meet the team: toddler edition.